Meiqisi is a professional hair salon brand under L'Oreal, a cosmetics group. It was founded by Animiller in 1980 in accordance with the concept of "founded by hair stylists, specially for hair stylists", and developed into a professional hair salon brand in the United States.

Matrix focuses on the research and development of professional salon products and launches a wide range of hair care, dyeing and styling products. In 1980, Mechs was founded by American couple Arnie and Sydell Miller. Before founding Mechis, Arnie Miller worked as a hairdresser for more than 20 years. In 1971, Mr. Miller decided to take a different approach and instead develop false eyelash products. He founded Ardell and promoted the product to retail stores and beauty salons. Later, Ardell developed and launched a hair dye product.

In the late 1970s, facing the shrinking retail market, Mr. Miller sold Ardell in 1980, focusing on building the Mechsi brand and targeting professional hair care institutions as the brand's target group. The Miller couple are committed to providing hairdressers with a full range of hairdressing products to help them grow their business and enable them to fully utilize their talents and creativity.

Meiqisi’s hair salon masters are talented and are used to show their true self, and are very influential and expressive. By establishing cooperative relationships with them, the brand expands its global radiation, influence and audience. Among them are salon owners, industry elites and masters of masters of hairdressing arts who can influence, inspire and inspire hairdressers from different backgrounds. They use their professional knowledge and passion to contribute many technically oriented, interesting and widely circulated training content on the platform provided by Mechis.

Today, Mechis has spread to 53 countries and 280,000 hair salons around the world, becoming a world-renowned international brand under L'Oreal Group. With its six major brand values ​​of professional enthusiasm, approachableness, optimism and positiveness, intelligent technology, close connection and courage to innovate, as well as a complete and high-quality professional product line, Meiqisi has been recognized by more than 10,000 hair salons in China, and We hope to provide professional and practical hair salon services in China while helping the hair salon business grow and double its profits, becoming an international professional and popular hair salon brand recognized by Chinese consumers. After being classified as L'Oreal Group, it entered the Chinese salon in 2004 and served Chinese salons and consumers with high-quality products and international trends.