Magnum Brand Ranking
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MAGNUM

MAGNUM

Unilever (China) Investment Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

In 1989, when Menglong was born in Germany, Unilever positioned it as an ice cream brand. Menglong is a brand under Heluxue. As a major producer of the global ice cream market, Wall's has a long history of producing ice cream and is owned by Unilever.

In 1993, Heluxue officially entered China. Just six months after its establishment, Heluxue ice cream sold more than 3.5 million liters, and Menglong Ice Cream set a record for high operating sales of Unilever's new global ice cream company. Menglong Ice Cream then established a Shanghai Taicang factory, established a large-scale refrigeration warehouse in Guangzhou, acquired Watsons' ice cream business in China, and acquired the Mandenglin brand under Li Ka-shing for RMB 800 million. Through this series of efforts, Luxury gradually developed Growing into a national brand.

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