
M.A.C

M.A.C
M·A·C and Make-up Art Cosmetics, started in Toronto, Canada. Frank Toskan, who is both a makeup artist and a photographer, and Frank Angelo, who runs the salon, is very troubled by the lack of cosmetics suitable for taking photos, so they decided to create them themselves. At first, they made cosmetics in their home kitchen and then sold them directly in salons, among makeup artists, models and photographers. Soon stylists and fashion editors joined the action, and with the great success of sponsorship to the magazine and the word-of-mouth super popular reputation, the duo opened their counter in Toronto in March 1984.
Their approach is very unique and practical, such as putting makeup in a black jar instead of a box. When other brands are still focusing on skin care, Meike chooses to develop its control over the ultimate color. Mei is the first brand in the industry to let makeup artists stand at the counter. The popular product is a rich matte red lipstick, thanks to the look in a photo of Madonna who quickly became popular at the time, and she wore it later. The charming t-shirt.
A large number of innovative products swept over like a storm, trying to combine charming style with real-life experiences. After the establishment of the counter, Meike's path forward began to show its uniqueness. Instead of using traditional sales methods to increase sales, Meike relies on its complete product line. Add the impression that Meike is not bound by rules. Advocate expressing personality and self-expression, and charm can integrate the feeling of the stage into the design of specialty stores and counters.
Since 1994, Meike has been sold in 90 countries around the world as part of the Estee Lauder Group. It always maintains research and development of new products and new types plus more than 50 series per year to serve ordinary consumers and makeup artists. Meike often works with popular culture, art and fashion darlings. These collaborations continue to enhance Meike's connection with its new and old lovers. At the same time, the makeup artists have consistently collaborated with more than 200 fashion week shows backstages, such as Prabal Gurung and Vivienne Westwood.
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