Lkf Brand Ranking
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LKF

Leong Kar Yew (Guangdong) Pharmaceutical Co., Ltd.
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Brand Introduction

Liang Jiefu Pharmaceutical, which has been committed to natural therapy for humans for more than 80 years, is one of Singapore's long-standing pharmaceutical companies. In Southeast Asia, "Axe Biao" has found a market positioning that suits it, which is to bring health to your family at home and travel. Liang Jiefu Pharmaceutical has a strong customer base in Southeast Asia. Decades of market accumulation have made Axe Marker-driven air oil a must-have gift for traveling to Singapore, and the "Axe Marker" series of products have become a household name in Southeast Asia.

Mr. Liang Runzhi, born in Shunde, Guangdong at the end of the 19th century, used to work in the Yutaixiang Silk Shore in Guangzhou. He was sent to Singapore to develop his business due to his outstanding performance and later changed to a German drug agent. In 1928, German doctor Dr. Schmeidler gave Mr. Liang Runzhi a prescription for preparing air-repellent as a sincere wish. With the intention of saving the world, Mr. Liang began to produce and operate the production and operation of driving the air-driving oil according to the prescription.

Around 1927, Mr. Liang Runzhi often went to Shanghai to get goods. At that time, there was a century-old character in Shanghai called "Lao Jiefu", so Liang Runzhi took the word "Jiefu"; because "Shen" also represents Shanghai, he returned to Singapore to open a silk shop. , and the name "Shin Suefu" was named. Later, Liang Runzhi opened a pharmaceutical store and retained the old sign of "Jiefu". He used his surname back in front. This is the origin of the name "Liang Jiefu".

In 1928, Mr. Liang Runzhi founded a pharmaceutical factory in Singapore to produce air-fighting oil, and was officially named Liang Jiefu Pharmaceutical (Private) Co., Ltd. Since Singapore was a multi-ethnic society at that time, in order to make all ethnic groups common, he believed that symbolic images were more appropriate. At that time, the Nanyang area was mainly rural and axes were everywhere, so the axes were selected as the trademark for air-repellent oil and have been used to this day.

In the 1960s, Liang Qingjing, the second-generation descendant, discovered that many Muslims who went to Mecca to make pilgrimage were mostly on boats. The journey was long and difficult, and seasickness was inevitable. So he sent axe markers to drive the air oil to On the passenger ship for pilgrimage. Later, pilgrims in Singapore and Malaysia brought this small medicinal oil bottle on their annual pilgrimage, which was very effective in using it to massage or relieve headaches, dizziness and other discomforts caused by long-distance pulling. Pilgrims from Malaysia, Indonesia, Thailand, India and other places brought the wind-repelling oil back to their original countries, which played a recommendation role. As a result, the "axe mark" became a rush to buy goods in these countries, bringing a major breakthrough in the market.

In 1976, "Axe Biao" discovered that there was a huge potential market in Hong Kong and developed distributors in Hong Kong. With Hong Kong, it soon entered mainland China in 1987, with Guangzhou as the center and its product sales spread across provinces and cities across the country. Today, customers can purchase "axe label" products in most cities in China. It is worth mentioning that Axe Mark Flowing Air Oil is the leader in similar products in the Chinese market. At present, the "Axe Mark" has also opened up markets in India, Africa and the Middle East, and is preparing to enter the European market. Security registration in the United States, Canada, Australia, China, Saudi Arabia and Malaysia has also laid a solid foundation for the "axe mark" to enter the markets of other countries.

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