Jingxiutang Brand Ranking
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Jingxiutang

Jingxiutang

Guangzhou Baiyunshan Jingxintang Pharmaceutical Co., Ltd.
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Brand Introduction

"Jingxiutang" was founded in 1790 (the 55th year of Qianlong in the Qing Dynasty). In 1956, it was jointly operated as "Guangzhou Jingxiutang United Pharmaceutical Factory". It was restructured into a joint-stock company in December 1992. It is a state-owned industry converted by Guangzhou City. enterprise. Its founder Qian Shutian was a descendant of Qian Liu, the king of Wu Yue. Shutian used Wang Yangming's "heart learning" foundation to lay the foundation for Jingxiutang's spiritual foundation for "dedication to work with essence, cultivation of wisdom and sincerity".

For more than two hundred years, Jingxiutang has adhered to the traditional business purpose of "dedicating to work, practicing wisdom, giving away wonderful medicines, and helping all living beings", and is one of the important components of Lingnan's traditional Chinese medicine culture. At present, Jingxiutang is one of the major Chinese patent medicine manufacturing enterprises under Guangzhou Pharmaceutical Group Co., Ltd. (hereinafter referred to as "Guangyu Pharmaceutical Group"). Jingxiutang continues to revitalize new vitality and contributes new glory to Guangyao Group.

Jingxiutang Products, gynecological Baifeng Pills entered the palace during the Jiaqing period of the Qing Dynasty and became imperial medicine. The founder Qian Shutian's works "Ten Medications on Jingxiutang" and "Jingxiutang Baifeng Pills" have always been collected in the Palace Museum. In recent years, the company mainly focuses on rheumatism drugs. The main product, Wanhua Oil, originated from the secret recipe of Shaolin Temple Pharmacy Bureau, was brought to Lingnan by a great hero Hong Xiguan, and then passed to Jingxiutang through his disciple Cai Zhong, which has become famous far and wide. Today, Jingxiutang combines the opportunity of rapid development of the big health industry, adheres to the dual-wheel drive strategy of pharmaceutical business and big health business, and creates a nationally renowned brand concept of a 200-year-old rheumatoid drug expert and Jingxiutang Pharmaceutical Cosmetics, with "benevolence and virtue to help the world" , create and enjoy the beauty" as the mission, and move towards "promoting traditional Chinese medicine culture and being a leader in healthy life".

Jingxiutang is one of the pharmaceutical companies in Guangdong Province that have passed the national GMP certification. The company owns more than 300 varieties of various Chinese patent medicines, chemical medicines, health foods, foods, cosmetics, medical devices, etc. At present, Jingxiutang has 89 registered drug types and 270 types of health products. The sales of high-tech products and technical sales revenue account for more than 75% of the total sales for the whole year. In recent years, Jingxiutang has actively explored the construction of brand rejuvenation. Since 2019, it has been a pharmaceutical supporter of Guangzhou International Marathon for two consecutive years and has reached a strategic cooperative relationship with Guangzhou Horse Race; and has innovated the communication methods between brands and consumers through social media, constantly stimulating the brand's youthful vitality.

In the future, Jingxiutang will increase its efforts in scientific and technological innovation and research, deepen the implementation of management work around the four major concepts, innovative concepts as the driving force, talent concepts as the foundation, market concepts and product concepts support development, and the historical culture of the "Jingxiutang" brand Combining the foundation, characteristic products and core technologies, we will continue to strive for the promotion of a "Healthy China".

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