Mr. Hiroji Kono, the founder of LIV HEART, took traditional Japanese culture as the starting point and expressed the elegant and simple design truth of "weaving a better life with care". Since the founding of the brand, Mr. Hiroji Kono only focused on making one piece. To do something to the extreme, he wants to shape LIV HEART into a brand spirit that plays the peaceful and peaceful life in people's lives. He is like a wise helmman, leading LIV HEART to forge ahead in the turbulent Japanese life brand business landscape.

The addition of Mr. Masahiko Ouma really made LIV HEART begin to move to a wider world. Based on the core spirit of the brand, he proposed the design core of LIV HEART: low-key and just right people can make people feel happy at first sight. Each product is designed with a very simple and gentle design without being too complicated, and has a refined workmanship level, presenting people with an aesthetic home lifestyle that combines practical use and aesthetics.

Masahiko Ouma is good at exploring humanistic sentiment and cultural charm from all over the world, and integrates inspiration into the product design and development of each LIV HEART. Often lead the design team to visit all over the world and participate in the global fashion week. He wants to use design as his main selling point - to create new and new products that are innovative and faster, and to match global trendy creativity, so that all daily products can be unique. The temperament attracts customers to buy repeatedly.

In the two identities of "artist" and "designer", Masahiko Ouma sets herself as "designer". "Artists" aim at self-expression and keep a great distance from users; "designers" must consider more about the needs and feelings of users, so there will be no such problem: a person who looks very artistic Design, but it becomes very inconsistent when put into the environment. LIV HEART's products are consciously designed to be used in any emotional state of anyone, so they have the function of "human heart".