Levitra, Lihui Commercial (Shanghai) Co., Ltd., started in the United States in 1853. It is the founder of jeans and represents the pioneering power and spirit of the western United States. It is a leading brand of jeans in the world, a world-renowned private clothing company.
LEVI'S is one of the most famous names from the American West. It is also the name of Levi Strauss, the inventor of the world's first pair of jeans. Levi Strauss immigrated to New York from Germany at the age of seventeen in 1847. He could hardly speak English at all in the first few years in the United States, working for two of his brothers. He sells fabrics and household goods everywhere in remote towns and villages in New York and KFC. He sometimes even sleeps on the roadside or spends the night in an empty car room. News of the California Gold Rush fascinated the young Strauss, and in 1853 sailed to San Francisco. He brought several rolls of canvas for tents and caravans to sell them to the rapidly increasing residents. But he found that canvas had better uses because an elderly gold digger said he should sell trousers that could withstand gold digging. So he sent the endless canvas to the tailor and customized the first Levi's jeans. On that day, the legend of Levi'sR was born. People spread this kind of tough jeans one by one, ten to one hundred. The young Strauss opened his first store in San Francisco shortly afterwards. He produces many waist-length leggings. Later, he gave up on canvas and switched to twill cheesecloth, a strong cotton cloth woven in French textiles with unchanged indigo dye. Strauss designed many improved designs for original designs from 1860 to 1940, including rivets, arched double-horse guaranteed leather logos and small back pocket logos. These are now world-famous authentic Levi's jeans logos. Levi Strauss has indeed become a tradition in the United States, and for people around the world, it represents the pioneering power and spirit of the West. Today, jeans have become a "fashion" that can not only express the sexy clothes of all ages, but also a "fashion" that can be worn at any time without any outdated feeling. Among all the jean brands around the world, Live's is like a century-old evergreen tree. From the day Levi Strauss, the founder of Levi jeans, produced the first pair of jeans in 1873, it has naturally become the gold rush in the United States. The heat, the Western Cowboys, and the U.S. military are linked together and even become part of American history. It is difficult for a clothing brand in the world to have experienced more than a hundred years of ups and downs like Levi, from a country to the world, the brand personality has always remained consistent, and has become a fashion and jeans that men, women, young and old all over the world can accept. Leading a brand is a century-long myth created by the Levi brand. After more than a century of hard work by five generations, the Levi brand, which has registered trademarks in more than 160 countries around the world, has always represented originality, integrity and innovation. Its product quality is not only famous for its wear resistance and sturdyness, but also its brand advertising has won many awards and is praised by the world.