Lehai Musical Instruments Co., Ltd. was founded in 1985. It is one of the largest private enterprises specializing in the production scale, the most complete variety, the most technical strength and the strongest comprehensive strength in the northern ethnic musical instrument manufacturing industry in my country. The main products are More than 200 high, medium and low-end ethnic musical instruments such as erhu, yangqin, guzheng, pipa, and Zhongruan are processed with a variety of ethnic musical instruments. The annual production of more than 100,000 musical instruments are sold well in 30 provinces and cities across the country, as well as the United States, the United Kingdom, Japan, Malaysia, Singapore, Canada, Hong Kong, Taiwan and other countries and regions.

The "Lehai" brand trademark was recognized as a famous trademark in Hebei Province in 2007. In 2006 and 2007, it was selected as a "strong company in the Chinese musical instrument industry" by the China Musical Instrument Association for two consecutive years. In 2004, it won the high-quality products of Hebei Province and the famous brand products of Hebei Province in 2008. In 2002, it passed the ISO9000 quality system certification, and in 2008, it passed the environmental management system certification and the occupational health and safety system certification.

In order to meet the market demand and the development of professional performance, Lehai Company has focused on comprehensive adjustments to the production and technology of ethnic musical instruments, through professional colleges such as the Central Conservatory of Music, China Conservatory of Music, Central University for Nationalities, and ethnic orchestras. Experts and professors, senior engineers and senior technicians from Beijing National Musical Instrument Factory, jointly developed, researched, reformed and improved a variety of ethnic musical instruments, and applied for national patents.

In terms of distribution system, the company has successively set up Lehai Musical Instrument Stores on Nanxinhua Street, Beijing Musical Instrument Street, a "Lehai" counter in Cuiwei Building, and an office in Beijing. It serves as the National General After-sales Service Center. Responsible for the construction of the national sales network, brand promotion, product sales, after-sales service and other work.

Promote the traditional national culture and strive to create the Chinese national treasure

As a treasure of the Chinese nation, national musical instruments are deeply loved by the general public. Its unique vocal characteristics deeply penetrate the human soul.

In order to meet the needs of the market and the development of professional performance, Lehai Company has focused on comprehensive adjustments to the production and technology of the nation, and has formed a strong alliance with advanced technology with the strong strength of the enterprise, combining tradition with modernity, art and Integrate science and create the prosperity of national musical instruments together.

1. Hire Fan Ruwu, a veteran production expert from Beijing National Musical Instrument Factory, tuning technician Bian Yu, and technician Shi Zengquan as our company's year-round consultants; hire technician Lu Jianhua, a master of the "Beijing School" erhu production of Beijing National Musical Instrument Factory, to guide the erhu production process.

2. The company hired Mr. Ren Jianyi, a famous erhu master, to reform and improve the north-south characteristics of the erhu, integrate the north-south style of the erhu, and develop and create a new product with high added value that combines the north-south style of the erhu. The Tianyi series of fine erhu has been praised and praised by many famous erhu performers and erhu enthusiasts since it was put into the market, and has provided professional piano use for famous erhu performers concerts many times.

3. Over the years, Lehai Company has collaborated with famous musical instrument production engineers, famous performers and professors from the Conservatory of Music to continuously develop and improve national musical instrument products.

(1) Our company has jointly developed and developed the new "601" Yangqin and "404" with Professor Huang He, Ph.D. tuning master Zhang Gaoxiang, head of China Radio and Folk Orchestra, Fan Ruwu, an old expert in production of Beijing National Musical Instrument Factory, and Bian Yu, a tuning master, jointly developed the new "601" Yangqin and "404" "Yangqin, the advantages of new products compared to traditional products are: strong pitch stability, complete semitone, increased string hitting points, and strong tooth and difficult to break. The new product is now on the market and is highly recognized and praised by experts.

(2) The newly developed new butterfly 402 and 404 yangqins are the yangqin performer and educator of the Central Conservatory of Music Professor Huang He, and the yangqin performer of the Chinese Conservatory of Music. After many research and discussion, the traditional yangqin appearance has been reformed and improved. , a new yangqin with a new appearance design patent applied for by Lehai Company to apply for a national patent, patent number: Butterfly Type 1-200530146140.1; Butterfly Type 2-200530146139.9.

The 402 Butterfly 1 and 402 Butterfly 2 Yangqin completely retains the traditional playing method, and changes the boredom of the traditional Yangqin in appearance design, making the visual effect more novel and unique. At the same time, it has also made great changes to the sound quality and tone, and has alleviated the The weight of the piano body is easy to carry. Since its launch in the market, it has become a best-selling product with shortage of supply.

(3) In response to the phenomenon that the instruments such as Yangqin, Ruan, and Yueqin are prone to cracking and have short service life, our company set up a professional research team to conduct research and experiments, and finally found a solution, which greatly increased the service life of the instrument and applied for it. National patent.

Patent number: Yangqin—200720103359.7; Ruan—200720103361.4; Yueqin—200720103360.X.

Strive to create a strong brand of Chinese national musical instruments

National musical instruments carry the music and culture of the Chinese nation. Hebei Lehai Musical Instruments Co., Ltd. takes "exquisite craftsmanship, beautiful quality, and promoting national traditional culture" as the core to enhance the cultural heritage of the "Lehai" brand, and the company has achieved unprecedented development.

Over the years, the company has held ethnic musical instrument competitions named after the "Lehai Cup" in Changsha, Hunan many times. Our company is the organizer of the musical instrument competition and provides professional competition pianos.

In 2005, he successfully co-organized the "Yellow River Works Teachers and Students Concert" by Professor Huang He, a performer and educator of the Central Conservatory of Music, and provided piano for the concert.

In 2005, he successfully co-organized the "Li Lingling's "Die Meng Feizhu" teacher-student concert" by performer Li Lingling of the Chinese Conservatory of Music, and provided professional piano use for concerts.
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Adhere to technological innovation and seek new impetus for enterprise development

Innovation is the source of enterprise development. Hebei Lehai Musical Instrument Co., Ltd. has been actively exploring the improvement of traditional national musical instruments. From the initial self-made equipment and technological innovation in the factory to the current mechanized production, Hebei Lehai Musical Instrument Co., Ltd. has been working tirelessly to make " The Lehai Card" musical instrument has accumulated rich cultural connotations in the thousands of years of civilization history of the Chinese nation. The company insists on using new technologies, new materials, new processes and new equipment to transform the production process of traditional ethnic musical instruments, and pursues the scientificity, rationality and simplicity of the process. For example, the application of computer laser engraving technology on musical instruments, the reform of process production processes, the reform of musical instrument appearance craftsmanship, etc., and a lot of work has been done in humanized design.

Enterprises try to use modern scientific and technological means to analyze environmental transformation and process technology research, and start with objective analysis of acoustic quality. In terms of appreciation and evaluation of national musical instruments, we always stay in the state of relying on people's comments and relying on the heavens to make a living. Change the current situation that is inconsistent with today's fast-developed scientific and technological society and lags behind the Western musical instrument manufacturing industry for 20 years. Seek a more scientific and reasonable method and gradually explore a new way of combining science and art in production practice.

Adhere to the talent development project and improve the core competitiveness of enterprises

The core competitiveness of an enterprise is the competition for talents. Over the past 20 years, the company has accumulated a large number of technical talents, and middle-aged and senior engineers, technical and above employees account for 42.8% of the product production personnel.

With the development of enterprises, the role of talents as enhancing core competitiveness is becoming more and more important. To this end, enterprises boldly implement the "Talent Development Project", increase human resource development efforts, and implement the "people-oriented" strategy from Xi'an Conservatory of Music. , Central Conservatory of Music, China Conservatory of Music, Tianjin Conservatory of Music, Shenyang Conservatory of Music and other universities have introduced outstanding music professionals to supplement and reserve the fresh blood of the enterprise. Conduct touring performances to expand the influence of the "Lehai" brand.

At the same time, it builds a human resource management system that is efficient and capable and helps employees tap their potential and adapt to the company's operations, providing human resource guarantee for the realization of the company's performance management goals. The company is actively committed to "building a learning enterprise" and has created good conditions for employees to learn and exert subjective initiative.

At the same time, the company has established a talent reserve database to actively provide employees with space and platforms for development, create an employment atmosphere of "the capable are promoted and the mediocre are demoted", strengthen the training and assessment of senior and intermediate workers, and adopt the link between technology and jobs. , the policy of linking jobs to income fully mobilizes employees' enthusiasm and creativity, laying a solid foundation for ensuring the rapid development of the company.

Over the years, the company has hired senior domestic experts and professors to teach in the company and regularly organize training for company employees. In terms of R&D design and production technology, the company has hired famous domestic producers for technical guidance, which not only has Lehai's national musical instrument products reached the domestic leading level, but also cultivated a team of high-end and sophisticated technical talents for the company.

Strengthen basic management, improve product quality, and regard quality as the life of the enterprise

Lehai Company attaches great importance to: product quality and service quality.

In terms of product quality management, Lehai Company’s employees have established the concept of “quality is life” and strictly carry out comprehensive quality management during the production process. By implementing the ISO9001 quality management system, standardize management and lean production; implementing 5S management, quality assurance system and other quality management systems to establish a complete system, it provides reliable guarantees for the production of high-quality products. From the entry of raw materials into the factory to the departure of the product, each process must undergo strict inspection. The previous process must pass the inspection of the next process before it can continue production. If it fails, it will immediately return to the original process. Through inspections and layers of inspections, a product has undergone more than a dozen or even dozens of rigorous inspections during the production process, which has gradually digested quality problems in the production process, thus greatly improving the product quality.

From 1995 to the present, the "Lehai Brand" professional erhu, 402 yangqin, 21-string guzheng, professional pipa and other ethnic instruments inspected by the National Light Industry Musical Instrument Quality Supervision and Inspection Center have all been rated as qualified products of quality.

In addition to conducting nearly picky inspections of products during the production process, Lehai Company also pays special attention to building an excellent quality inspection team and set up a quality inspection department. They are all composed of experienced, responsible, and careful and rigorous employees, distributed in each workshop and every process. From the purchase of raw materials, preparation of materials to paint and assembly, every link is strictly and comprehensively inspected and meticulously carried out.

In improving service quality, the company is committed to providing customers with the best service and always pursues "beyond customers' needs". Lehai Company has set up offices in Beijing and has set up special dealers in major and medium-sized cities across the country. , product sales cover all of China, and a after-sales service network covering the whole country has been established. At the same time, in management, we should take the improvement of service quality as an extension and supplement to product quality. Before sales, we will introduce the characteristics of the product to customers in all aspects and provide samples and data information in a timely manner. During sales, the company will keep in touch with customers in a timely manner so that the company can understand the changes in market conditions and the dynamic information of competitors in the same industry as soon as possible. , actively adjust strategies to deal with the market. After-sales service, take the initiative to understand the quality of the product from customers, understand the satisfaction and loyalty of consumers with the company's products, respond to customers' calls in a timely manner, record the opinions and suggestions of consumers' letters and visits in a timely manner, and organize and analyze them with the counterpart department. Implementation and rectification were carried out separately to promote the continuous improvement of product quality.

According to the particularity of national musical instruments, the company also hired some famous performers in the Chinese folk music industry as company consultants, and invited them to the company every year to appraise and review products, and put forward suggestions on product process reform for the company to improve product quality and production level.

Expand the market, form a domestic and foreign sales network, and do a good job in brand building

In brand operation, the company starts from the actual characteristics of national musical instrument products, gives the product a special brand personality, and dissolves the spiritual quality of Lehairen's diligence and integrity into the brand.

Lehai Company relies on a sales network covering the whole of China, and its products are sold to the three northeastern provinces, Beijing, Tianjin, Xi'an, Chongqing, Hebei, Henan, Hubei, Hunan, Sichuan, Inner Mongolia, Guangdong, Guangxi and other places in the country, and has set up offices in Beijing. , responsible for the construction of the national sales network, brand promotion, product sales, after-sales service and other work.

With the increase in foreign cultural exchanges in my country, domestic ethnic orchestras have frequently appeared on the world music stage, and Chinese ethnic instruments are loved by more and more foreign music lovers. Hebei Lehai Musical Instruments Co., Ltd. has contributed its strength to promote China's national culture and actively explored the international market. Its products are sold to the United States, the United Kingdom, Canada, Malaysia, Singapore, Japan and other countries, as well as Taiwan, Hong Kong, Macau and other regions.

The "Lehai" brand folk instruments of Hebei Lehai Musical Instruments Co., Ltd. have won the praise of famous performers with their excellent product quality and excellent workmanship, and the sales market has continued to expand. All employees of Lehai Company are working hard for the company to move towards a greater goal with full enthusiasm.