Land Rover Brand Ranking
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Land Rover

Land Rover

Jaguar Land Rover (China) Investment Co., Ltd.
If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.
Brand Introduction

In 1947, an Englishman outlined a car with simple lines on a beach in Wales, and that car was a Land Rover. It is bold and persevering, constantly changing history, conquering all terrain under the wheel, and capturing the hearts of the whole world.

After many ups and downs and continuous innovation, Land Rover has opened a new chapter in Above and Beyond today. Adhering to tradition and leading countless people to explore the unknown world, its fusion performance and beauty make every Land Rover car beyond imagination. Building a car that can conquer all terrain means Land Rover has embarked on a new adventure. From the technical and traditional craftsmanship, we have an in-depth understanding of Land Rover experts and craftsmen who focus on every detail. Land Rover's expedition journey beyond its limits has been proven to the world that Land Rover is the one who drives into a place that is rarely visited. The journey to unknown territory is full of exciting moments, and the future of Land Rover is also extremely exciting. Land Rover will use innovation to write about tomorrow's glory.

Land Rover is world-renowned for its four-wheel drive: it has always provided its drivers with a continuously improved four-wheel drive experience since its inception. In the four-wheel drive field, Land Rover not only has core technology, but also has a passion for four-wheel drive. Land Rover is a world-recognized innovator of four-wheel drive. Although Land Rover is constantly improving its products, it always adheres to its fine tradition of combining company value with lean design.

In April 2023, Jaguar Land Rover officially released its new corporate logo "JLR", which consists of the abbreviation "JLR" of Jaguar Land Rover. Launch a brand new family strategy, abandoning the brand "Land Rover" and upgrading its three sub-brands under Land Rover, Defender and Discovery to independent brands, with Jaguar ( Jaguar) is ranked side by side, forming the four major brands of Jaguar Land Rover in the future. It is understood that after Land Rover is split into three major product sequences and becomes a brand independently, it will have different market positioning. For example, Range Rover focuses on luxury, Defender focuses on hard-core off-road, and Discover focuses on creating " Lifestyle” crossover.

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