Hunan Junshan Yinzhen Tea Co., Ltd., Junshan Yinzhen, the top ten famous teas, the iconic brand of Chinese yellow tea, Yueyang City’s intangible cultural heritage, and Hunan Province’s famous brand products, enjoy the reputation of “the crown of yellow tea” in the industry.

Junshan Silver Needle is produced in Junshan in Dongting Lake, Yueyang, Hunan. It is as thin as a needle, so it is called Junshan Silver Needle. It belongs to yellow tea. The finished tea buds are strong, with uniform length and size. The inner surface of the tea buds is golden yellow, the outer white hair is completely exposed, and the wrap is solid. The shape of the tea buds is very similar to silver needles, elegantly known as "gold-inlaid jade". "Gold is inlaid with jade, dust is gone, and the river is wide and the moon is coming." Junshan tea has a long history and has been produced and famous in the Tang Dynasty. It is said that when Princess Wencheng got married, she chose to bring Junshan Yinting Tea to Tibet.

Features: It is made of buds, the tea body is covered with hair, and the color is bright; the aroma is high and refreshing, the soup is orange-yellow, and the taste is sweet and mellow. Even though it has been kept for a long time, its taste remains unchanged. When brewing, you can see silver needles standing upright from the bright apricot yellow tea soup. After several flying, they reunite together at the bottom of the cup. The requirements for picking tea are very high, for example, the time for picking tea can only be within 7-10 days before and after the Qingming Festival. There are also 9 situations that cannot be picked, namely, rainy days, windy and frost days, insect injuries, thinness, bending, hollowness, and tea buds. Open mouth, tea buds are purple, not in accordance with the size, etc.

Junshan Silver Needle began in the Tang Dynasty and was listed as "tribute tea" during the Qing Dynasty. According to the Baling County Chronicles, "Junshan produces tea as tender green as a lotus heart." "Junshan tribute tea has been tributed 18 kilograms per year since the Qing Dynasty." Before "Grilla Rain", the magistrate invited mountain monks to pick a flag and a gun, and white hair was Rongran, commonly known as "white tea". According to the "Xintongzhi of Hunan Province", "Junshan's tea tastes like Longjing, and the leaves are slightly wider and greener." The ancients described this tea as "a green snail in a silver plate."

In the Qing Dynasty, Junshan tea was divided into two types: "sharp tea" and "rong tea". "King Tea" is like a tea sword, white and turquoise, and is taken as tribute tea, and is commonly known as "King Tea". Junshan Yinzhi Tea has a clear aroma, a mellow and refreshing taste, a clear and yellow soup, a strong bud, and a lot of hairs, a very even strip, white hair like feathers, a golden and shiny bud body, a light yellow fuzzy hair, a thick and bright bottom of the leaves, a sweet and mellow taste Sweet and refreshing, the taste will not change after a long time. After brewing, the buds are hung vertically in the soup and rush up to the water surface, slowly sinking, rising and sinking again, three ups and three downs, making it interesting.

Junshan Yin Needle is a yellow tea category, and is famous for its excellent color, fragrance, taste and shape. Silver needle tea is picked when a bud appears in the tea tree and is made through more than a dozen processes. The finished tea buds are strong, with uniform length and size, orange-yellow inside, and a layer of white hair wrapped around the outside, so they are named "Golden-Inlaid Jade". Because the tea buds look like silver needles, they are called Junshan Silver needles. After brewing, the tea leaves start to rush upwards, and then slowly sink, three ups and three downs, making them all one, which is indeed a wonder in the tea. The fragrance at the entrance is refreshing and the fragrance remains fragrant on the cheeks.

Hunan Junshan Yinzhen Tea Co., Ltd. is jointly funded by Hunan Tea Group Co., Ltd. and Hunan Yueyang Supply and Marketing Cooperative, Junshan Park and other units. It integrates tea scientific research, planting, processing, sales, and tea culture dissemination. , a modern technology-based enterprise integrating production, supply and marketing, trade, industry and agriculture; it is a "national-level leading enterprise in agricultural industrialization". The company invested more than 30 million yuan to integrate Junshan tea industry resources, obtained the exclusive management rights of Junshan Park Tea Farm, and owned more than 150,000 acres of "Junshan" famous tea production base; more than 300 "Junshan" famous tea demonstration stores; more than 1,000 franchises Specialty stores; more than 10,000 business outlets; an international tea culture research center; a municipal tea research institute; a Junshan Silver Needle Art Troupe; in 2012, the company held high the banner of reviving the yellow tea industry and was on the Tourism Road in Junshan District, Yueyang City The Nantou plans to invest a total of 158 million yuan to build the "Junshan Yinzhen Yellow Tea Industrial Park" covering an area of ​​100 acres, which is expected to be completed and put into production within 2013.

The company's core product "Junshan Silver Needle" is a long-standing "famous Chinese tea". It has appeared on various domestic and international stages many times and achieved a series of results. In 1956, he participated in the Leipzig International Expo in Germany and won the gold medal and was awarded the reputation of "tea covering China, price over the world". In 1959, Junshan Yinzhen won the title of "China Famous Tea" in the first China Famous Tea Competition. In 1972, it became the first choice for Chinese government delegation to entertain envoys from all countries in New York, the headquarters of the United Nations. In 1988, he won the gold medal in the first China Food Expo. In 2008, the "Junshan" brand Junshan Silver Needle was selected as the "Olympic Five Ring Tea". In 2010, in the "Golden Ba Award" selection, known as the "Oscar" in the Chinese tea industry, the "Junshan" brand Junshan Silver Needle was awarded the "'Golden Ba Award' China Yellow Tea Iconic Brand".

Junshan Tea Industry takes reviving yellow tea as its mission, constantly pioneering and innovating, and constructively put forward the idea of ​​building a yellow tea industrial belt around Dongting Lake. Through cooperation with Yueyang Municipal People's Government, Hunan Agricultural University and Hunan Tea Research Institute, it effectively integrates. Yellow tea resources, build a yellow tea industry chain, operate with an integrated business management model of company + base + professional cooperative + farmers + diversified sales, and obtain good benefits, truly embarking on a new path of cooperation in industrialized operations, and effectively promote The development of the yellow tea industry will better drive the farmers in Sanxiang to increase their income and become rich. In order to further create the advantages of diversified development of products and business models, the company has begun to conceive of creating a business card for the Chinese yellow tea hometown with the "tea and tourism combination" model. Create a linkage between Junshan Island and Junshan yellow tea industry, realize the unity of tea tourism in China's yellow tea town, and promote the sustainable development of the yellow tea industry. The company also strives to build a yellow tea industry with an annual output value of over 1 billion yuan in 3 to 5 years.

In 2012, Junshan Tea Industry planned to invest 158 ​​million yuan to build a yellow tea industry integrating production, education, research, production and viewing, tea culture publicity and exchange in the scenic Junshan Tourism Economic Development Zone in Dongting Lake (未分类彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大彩国大, trade logistics park. The park covers an area of ​​100 mu and has a total construction area of ​​nearly 57,000 square meters. It consists of yellow tea research center, yellow tea culture center, production and processing center, logistics and distribution center, business information platform, life service center, etc., and will become a research on yellow tea in Hunan Province. The center, the communication center of yellow tea culture, corresponds to the high-quality yellow tea gardens on Junshan Island, lays a solid foundation for the development of the yellow tea industry in Hunan Province. After the industrial park is completed, standardized, automated and clean tea production process and full-process cold chain logistics system will be realized on the basis of following traditional ancient tea making.

Junshan Tea Industry will carry the banner of yellow tea revival, show the momentum of returning kings, and reshape the image of the industry leader of "Junshan Silver Needle, the crown of yellow tea". By strengthening talent training, relying on scientific and technological innovation, increasing brand publicity, opening up consumer markets, and promoting the development of the yellow tea industry, we have contributed to Hunan's construction of a strong tea province and a 100 billion Hunan tea and a 100 billion yellow tea tea industry.