JUNO & Co. is a DTC beauty brand founded in the United States. Its first product is a beauty egg. It became a hit 9 months after its launch in the United States, and sold more than 1 million units within a year.

The two founders of JUNO & Co. are Mira Torres and Kyle Jiang. JUNO & Co.'s strategy is very similar to that of the American shoe brand Allbirds, and in the first year of its establishment, he focused on selling only one product. JUNO & Co. chose to start with beauty eggs because makeup tools have not been innovated for too long, consumers need better products, and the advantage of starting with makeup tools is that they have strong stickiness.

This beauty egg from JUNO & Co. has three characteristics: one is that it has special tailoring, which can better match the user's usage habits; the other is that "one egg is used multiple times", which can not only be used with liquid foundation, but also has a strong powder grabbing power. It can also be used for powdered products such as loose powder and blush; third, it is made of fluffy material, which can prevent liquid foundation from entering the sponge layer and save about 50% of the amount of liquid foundation. After using popular beauty eggs to create a brand, JUNO&Co. began to extend to other categories, and a number of products were launched one after another.