JNBY
JNBY
It started in 1994, a well-known brand in the clothing industry and a Chinese local designer brand. Its windbreaker is well-known in the world and is a professional clothing enterprise integrating R&D, design, production and sales.
The JNBY brand was founded in Hangzhou, China in 1994. As a local designer brand in China, the JNBY brand has established direct companies in Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Shenyang, Canada, etc. in China, and is responsible for the regional operation of the "JNBY" brand "JNBY" products sales service.
In addition to direct-operated companies, the main operating method of the JNBY brand in mainland China is through the development and management of brand distributors. At present, the JNBY brand has developed nearly 200 domestic distributors, covering first- and second-tier cities in mainland China, with more than 700 terminal sales stores. With its brand operation over the years, the JNBY brand has grown into a clothing brand with different brand characteristics and comprehensive influence in China, and has won the recognition and support of consumers.
Since 2004, the JNBY brand has begun to expand its international market, and in early 2005, it opened its first overseas JNBY brand store in Moscow, Russia. In 2006, the JNBY brand had 9 stores in Asia and Europe. By the end of 2007, this number rose to 12 and successfully entered the Japanese market. Since 2008, the JNBY brand has improved and adjusted its overseas stores. Currently, the number of overseas stores has reached 41, distributed in more than a dozen countries including Japan, Singapore, Canada, Thailand, Georgia, and South Korea.
In 2009, the JNBY brand exhibition hall was established in Paris, France, and a specialty store was opened in the Soho district of New York, USA in May 2010. At the end of 2010, it opened a specialty store in Barcelona, Spain. Since July 2011, the temporary store of the JNBY brand Pop-up Store has been opened in the Paris fashion store Galeries Lafayette, bringing new opportunities to the development of JNBY in the French market.
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