Hangzhou Mengzhichao Clothing Co., Ltd. is a Hangzhou women's clothing company integrating design, production and sales, with rich management and sales experience. The design that combines fashion and ancient charm, traditional craftsmanship is the unique style of Mengzhichao brand. Since its establishment in 1999, it has more than 200 specialty stores nationwide and overseas.

Cheongsam is one of the women's clothing, originating from the traditional clothing of Manchu women. It was improved by Han women in the Republic of China in the first half of the 20th century. It was determined by the government of the Republic of China as one of the national dresses in 1929 and does not belong to the Hanfu (i.e., Chinese clothing and hats) system. After the Republic of China, Han women in Shanghai, Peking and other places improved on this basis. After 1949, cheongsams were gradually neglected in the mainland, especially during the Cultural Revolution, which was considered to symbolize large-scale destruction of feudal capital and revisionism.

Cheongsams include Beijing and Shanghai styles, representing two styles: art and culture. The Shanghai style is characterized by absorbing Western art, which is new and flexible and diverse, with a strong commercial atmosphere; the Beijing style has an official style and looks reserved and concise. Art is a social ideology that specifically reflects social life and expresses the author's thoughts and feelings through shaping images. After the evolution of the designer and cheongsam in the first half of the 20th century, the various basic characteristics and constituent elements of cheongsam have gradually stabilized. Cheongsam has become a classic women's clothing. Classics are relatively stable, while fashions are ever-changing. But fashion designers often look for inspiration from the treasure house of classics, and cheongsams are also one of the sources of inspiration for designers.

The design feature of Mengzhi Chao Clothing is to use ancient handicrafts to realize the evolution of traditional clothing to modern popular clothing, and combine fashionable popular lines to build Mengzhi Chao brand connotation. These unique features in design make our design philosophy: the realization of neoclassicalism and the display of the elegant style of "Chinese ladies". Cleverly apply the cultural elements of Chinese traditional clothing into modern fashion design. The characteristics of the clothing determine our consumption positioning: interpreting Chinese brides and Chinese ladies, literary and artistic circles, cultural circles, and have knowledgeable connotations and a certain degree of depth of beauty-loving women, that is, fashionable women with middle- and high incomes aged 20-45.

Through our products, we convey the world's popular clothing culture to all consumers, and show the ancient charm and gorgeous style of oriental women. The product structure is rich, the production cycle is short, the price is moderate, the fabric is high-quality, and the unique style is deeply rooted in the hearts of consumers, building a better life, and dedicated to providing complete fashion services to the majority of new and old customers.

Mengzhichao adopts a business model that integrates design, production and sales, which further reflects the unique style of the product, creating a new concept of Chinese clothing from fabric design and traditional craftsmanship. The company has not shipped out and processed since 2009, and every piece of exquisite garment comes from the production department of the headquarters.