Hainan Jihong Yunshang Culture Media Co., Ltd. is an institution engaged in the research of innovation, development, production and sales of intangible cultural heritage clothing. The design concept is to combine tradition and fashion to combine Li Jin, a world-wide intangible cultural heritage. From an identity as a "cultural relic", a "personal skill", or a "national costume" to a work of art with traditional Chinese beauty.

The company explores and promotes the essence of Hainan's local culture and traditional culture, and creates the intangible cultural heritage clothing brand "Jihong Yunshang", which has become a cultural industry with the characteristics of Hainan's tourism economy. "Jihong Yunshang" is the world intangible cultural heritage Li Jin clothing created by the company. brand.