Started in 1993, a comprehensive diversified enterprise integrating building materials and home furnishing chains/trade and department stores/real estate development/construction and installation

Founded in 1993, Jinsheng Group is a large private enterprise. Over the past ten years, Jinsheng Group has formed two major enterprise groups mainly engaged in commercial chains and real estate investment development with its enterprising and innovative development. The business covers many industries such as decoration building materials, furniture, department stores, real estate development, road and bridge construction, construction, international trade, and cultural communication. The group has a total assets of more than 5 billion yuan, and its business outlets and investment projects are spread across major large and medium-sized cities in mainland China. It has more than ten chain stores in Jiangsu, Shanghai, Hubei, Beijing and other places, with a business area of ​​more than 1 million square meters.

The Group uses its brand charm to maintain strategic cooperative relationships with more than 500 brands to achieve in-depth cooperation with building materials and home furnishing brands. The company believes that the common values ​​of stores and merchants are the precipitation of store brands. Only by allowing brand products and brand stores to form a joint force can the store’s brand strategy be truly realized. At the same time, the group accelerates the integration with international commercial standards, increases the transformation of hardware facilities, further regulates the business management order of the store in accordance with the standards issued by the Ministry, and improves the marketing atmosphere. At present, Jinsheng Group's store is a store that meets the requirements of modernization. The company will also actively and steadily rely on the company's industry advantages, continuously promote chain business innovation, gradually promote industry segmentation, shape brand influence, and promote the strategic development of commercial industries such as department stores, building materials and furniture.

Jinsheng Group has successively participated in the restructuring of six state-owned enterprises, including Nanjing Decoration City, Nanjing First Construction, Nanjing Equipment Installation Company, Nanjing Friendship Hualian Group, Nanjing Department Store, and Taiping Shopping Mall. It assumed more than 600 million yuan of debts from these enterprises, and invested 400 million yuan in succession to replace and employ more than 7,000 employees, and resettle some of the personnel to re-employment. At the same time, through a series of means such as conversion mechanisms and revitalizing assets, the profits of the reorganized enterprises can be achieved.