
HOBA

HOBA
Haobainian Home Furnishing - a well-known domestic home furnishing chain group, founded in 1997. It owns two large-scale home furnishing retail brands: HOBA Haobainian Home Furnishing and METEN Meiting Home Furnishing. At present, more than ten large-scale home furnishing chain shopping malls have been opened in large and medium-sized cities in China, including Shenzhen, Chengdu, Changsha, Fuzhou, Zhongshan, Zhuhai, Nanning. On November 16, 2015, Haobainian Group was listed on the New Third Board (stock abbreviation: Haobainian, stock code: 834283), and fully entered the Chinese capital market and became the first company in the home furnishing distribution industry to be independently listed on the New Third Board. Its industry-leading management concept and excellent brand value system have become the home furnishing chain shopping mall with the most innovative consciousness, the most standardized management, the best shopping environment and the highest modernization in the domestic household circulation field.
With a deep corporate culture as the cornerstone and excellent brand resources as the carrier, Haobainian Group is committed to applying international advanced business philosophy and management theory to the practice of the home furnishing industry, pursuing excellence, keen on innovation, and constantly promoting industry changes and upgrade. The business philosophy such as "complete home", "standardized management", and "expert marketing" advocated and followed by Haochen has a profound influence on the industry and is known as the most innovative, most standardized management and the best shopping environment in China. , the most modern home furnishing chain enterprise has won the trust and love of customers and society.
In July 2013, Haobainian Group and South China City Group reached a strategic cooperation. In September 2014, the first key project jointly jointly by both parties - 380,000 square meters of Nanning South China City, Hao Century, and successfully operated; in March 2016, the 310,000 square meters of Shenzhen South China City, Hao Century, was grandly opened; in the future, the Good Century will be With South China City, it has successively opened international pan-home shopping malls with a total area of over 2.5 million square meters in cities such as Hefei, Zhengzhou, Nanchang, Chongqing, Xi'an, and Harbin, and continues to explore China's pan-home market.