iFiona, the charming and cute cat image has been favored by girls since its entry into the Chinese market in 2009. With the increasing update of products, the shape of the cat has also changed continuously. The appearance design is refreshing and has many followers...

Brand positioning

Affordable natural plant skin care brands are mainly sold through pharmaceutical stores, beauty salons, supermarkets, shopping malls, specialty stores, e-commerce stores, etc.

Skin care concept

The skin care concept of "safe, pure and natural" is the essence of iFiona, a French natural skin beauty brand, with a low-key brand personality and excellent product experience.

History of brand development

In the 1860s, in the Mediterranean coastal town in southern France, Madame Ilona Vauban de Lefebvre initially referred to the French ancient beauty and skin care secret recipe, using natural plant grinding essence and ancient technology. A skin care salon named Mrs. Ilona was opened locally and gradually gained a reputation in the south.

In the following years, the gradually growing Mrs. Ilona R&D team traveled across Europe, America, Africa, tropical rainforests and the Pacific, looking for natural raw materials that are effective in skin beauty and applied to Mrs. Among the various skin care products of the Ilona brand. Mrs. Ilona brand, which has always adhered to natural skin beauty and warm care, has become a favorite skin care product in southern France.

In the 1990s, Mrs. Ilona brand was facing the reorganization of its core team. The French Fiona Cosmetics R&D Center was established, introducing years of exploration experience and results of natural skin care materials into the R&D laboratory, prompting the R&D team to continue to travel around the world. Find various natural raw materials suitable for skin beauty from various continents, snow-capped mountains, lakes, and oceans.

In 2007, Mrs. Ilona brand began to target the Asian market, especially the love and pursuit of skin care and whitening of Asian women. First, in Japan, South Korea, and Taiwan, which have a relatively high skin care acceptance, they promoted products in the form of single products, and Giving the beautiful name "iFiona" quickly won the crazy pursuit of Asian women.