The name "Hui Bao" comes from a monk's merciful blessing to women;

The word "Hui" in "Hui Bao" is the same as "hui" in ancient times, which means cleverness, Huihe, and Huiai; the word "Hui" in ancient times is the same as "bao", which means protection and truth;

"Hui Bao" means: to benefit every woman and protect every baby! Fully show humane care and a sense of mission of the company;

"Hui Bao" is homophonic to "reward". Hui Bao will take "caring for pregnant women and giving back to society" as his mission, be enterprising and constantly innovate.
Huibao brand pursuit

Lead fashion, create a world-class classic maternity clothing brand, and provide the best products and services for the greatest cause of mankind. It is Huibao HUIBAO's unstoppable pursuit. As the first maternity clothing brand in China, Huibao has witnessed the entire development process of professional maternity clothing in China. Objectively speaking, Huibao's 14 years have been the development of maternity clothing in China. From nothing to something, from concept to real, from rough to fine, from simplicity to classic, Huibao has played an irreplaceable role in leading the fashion trend of maternity clothing for 14 years.
Huibao Incident

In early 1996, Huibao HUIBAO entered Shenzhen Friendship Department Store at that time, which was the first to sell maternity clothing as an independent category in the department store industry, and also announced the birth of the first maternity clothing brand in China.

At the end of 1996, Huibao HUIBAO Guangzhou Women and Children Counter was officially established.

In March 1997, Huibao HUIBAO Guangzhou Office was established. Huibao has officially achieved gradual expansion of its direct sales business. After that, he gradually entered major department stores such as Guangzhou Nanda, Guangbai, Xinghua, Wangfujing, Jizhidao, Zhengjia, Times Friendship, and Tianhe City. Subsequently, Huibao also established a number of counters in first-tier cities in Guangdong Province such as Dongguan and Huizhou, realizing the preliminary blueprint for direct business radiating to the Pearl River Delta region of South China with Shenzhen as the center.

In October 1997, Huibao HUIBAO Wuhan Plaza counter opened, officially announcing the expansion of Huibao's direct business to other provinces.

In 1998, Huibao HUIBAO established counters in Hepingtang, Changsha, Hunan, Ito Yanghuatang Department Store in Chengdu, Sichuan, and MacKaile, Dalian, Liaoning.

In September 2001, Huibao HUIBAO Maternity Fashion Chengdu Office was established.

In 2002, Huibao HUIBAO's pregnant women's fashion layout was in Dalian, the mouth of Northeast Asia. In the same year, Huibao Dalian Office was officially established.

In 2003, Huibao HUIBAO established a Changsha office in order to consolidate and expand the market in the Central and Southern District.

In April 2003, with the rapid development of the Central and Southern markets, the Wuhan Office of Central and Southern District was established. Huibao's direct business has entered more than 30 counters in all first-tier shopping malls in the above major cities. In the three northeastern provinces, Huibao has also entered cities such as Anshan, Shenyang, Changchun, Huludao, and also settled in Nanning and Liuzhou, Guangxi, truly realizing the comprehensive expansion of direct business to the northeast, southwest and central China.

In 2003, Huibao HUIBAO brand was located in Chongqing, the only municipality directly under the central government in the west. In October of the same year, Huibao HUIBAO settled in Chongqing New Century.

In February 2004, Huibao HUIBAO Pregnant Women's Fashion Chongqing Office was established. As of 2008, Huibao opened nearly ten counters in major shopping malls in Chongqing, achieving full coverage of Huibao's brand in Chongqing city and seizing a huge share of the mid- and high-end maternity clothing market.

In September 2006, Huibao HUIBAO, a strategic economic base in Qingdao, Shandong Peninsula, started a strategic plan to deploy points to the northern coastal economic belt.

In October 2006, Huibao HUIBAO maternity fashion officially entered Xiamen and Fuzhou, Fujian Province on the west coast of Taiwan. The strategic plan for product coverage of the eastern coastal areas has been developed.

In 2007, Huibao HUIBAO opened counters in first-tier shopping malls in Nanchang, Jiangxi, Guiyang, Guizhou and other places. The strategic deepening of the strategy from coastal to inland has been achieved.

Since 2008, Huibao HUIBAO's strategic focus has shifted to the East China region. From 2008 to 2010, it has successively deployed large shopping malls in Jiangsu, Zhejiang, Shanghai and other places in the Yangtze River Delta Economic Circle.

In 2009, Huibao began to actively expand his franchise business and develop a multi-channel business model that combines self-operation and franchise. Merchants from all over the country participated in Huibao's franchise. From South China to North China, from Central China to East China, from Southwest to Northwest to Northeast China, Huibao's brand direct sales and franchise business are everywhere.

On July 11, 2009, "Hui Bao" of the 9th China (Shenzhen) International Brand Clothing Fair staged a "Legend of Pearl" fashion show in the multi-function hall of Hall 5 of Shenzhen Convention and Exhibition Center.

In July 2009, with the founding theme of "Caring for Pregnant Women and Caring for Life", the first stop of Huibao's national charity event, the Shenzhen Station, was officially launched. 100 beautiful expectant mothers from various industries in Shenzhen, after the primary and rematch, they conducted layer by layer of style display and talent performance, and finally selected 15 most beautiful expectant mothers, and were awarded by international superstar Ms. Zhong Liti.

In January 2010, at the "7th China Market User Satisfaction Brand Summit Annual Meeting" held at the National People's Congress Conference Center in Beijing, Huibao HUIBAO has the strong strength of its first domestic maternity brand and the prospective mothers in the world. The good reputation established by Mi consumers in the medium and long term stands out among many brands and has won the title of "The Most Popular Brand in the Chinese Maternity Wear Market".

From March 29 to 31, 2010, "Still Change to Britain" - Huibao 2010 Autumn and Winter New Product Launch and Large Ordering Conference were grandly held in Shenzhen. Regional managers, senior store managers or business owners, franchise custodian customers from all over the country, Intent to join customers, shopping mall managers and media guests participated in the ordering meeting together. Reporter from Guangxi TV, Shenzhen TV, Southern TV, China Clothing Network and other media conducted an exclusive on-site interview with the event. Huibao HUIBAO The British style of clothing has once again become a fashion vane leading the maternity industry, interpreting the charm of the brand model.

At 7:49 on April 14, 2010, a natural disaster once again hit China, and a magnitude 7.1 earthquake occurred in Yushu, Qinghai, causing casualties and major economic losses. As a leading brand in the maternity clothing industry, Huibao immediately raised 10,000 yuan worth of materials and cash donations from all employees to support the Yushu earthquake-stricken area, and contributed the first charity assistance of maternity clothing companies to the compatriots in the disaster area.

In May 2010, Huibao HUIBAO E-commerce Center was officially established. Comprehensively accelerate the development of Huibao's online market. Huibao has opened up an era of multi-channel and diversified business models and achieved a revolutionary strategic transformation in brand operations. In June 2010, Huibao HUIBAO maternity fashion brand will officially enter the Beijing market and fully launch the brand offensive in the North China market.

In July 2010, Huibao HUIBAO and domestic department store giant Maoye Group jointly held a large-scale public welfare event "Huibao Pregnant Mother Lecture Hall", which was enthusiastically participated by the majority of expectant mothers in Shenzhen, and the event was a complete success.

In August 2010, Huibao HUIBAO, in conjunction with Chengdu Department Store, Sichuan Women's Federation, Chengdu Women's Federation, and Chengdu media successfully held the "Second Search for the Most Beautiful Mommy-Love in Chengdu City" large-scale public welfare activity. With the enthusiastic participation of expectant mothers in Chengdu, it has set a benchmark for maternity companies to give back to society and care for mothers and babies in the industry.

In 2010, Huibao's brand image was fully upgraded. From plane to space, from ground to network, Huibao has vigorously increased its investment. All departments are also constantly recruiting troops, from technical and business backbones to reserve talents, which can be said to be strong and have abundant food and supplies. Huibao began to focus on the international market, planning to enter Asian metropolis in the next five years, and open more than five direct-operated stores in cities such as Hong Kong, Taipei, and Singapore. It is the first step for Huibao to compete for internationally renowned brands from a first-class domestic brand.