HOII is called "Houyi" in Chinese. It was founded in 2005. It is a new fashion brand that effectively fights ultraviolet rays. It uses patented technology to retain the beneficial light of the sun, and takes optical protection of the skin as the starting point, so that the clothing accessories can transform into "light energy and skin beautify" ”. At the same time, HOII ​​Houyi also breaks everyone's stereotype of functional fabrics, closely combines fashion elements with technology and medical care, so that maintenance is no longer restricted and becomes a fashion style. Since the brand was launched, it has not only been favored by experts in different fields, but also has become a maintenance and wear item for celebrities and actresses, with marketing strongholds all over the world. In 2016, HOII ​​Houyi officially authorized Shenzhen Xiange Houyi Trading Co., Ltd. to become China's general agent to recruit and join cooperation with omni-channel partners.

HOII Houyicai uses textiles to effectively intercept natural sunlight into the spectrum required by the skin. Combined with the modern people's needs for sun protection, it integrates a variety of optical functions into clothing, effectively blocking ultraviolet rays, sportswear fabrics, and also It can "sweat absorption", "quick drying", "cool" and "breathable", making sun protection and whitening easier and more burden-free.

HOII insists on using international design concepts and a practical and professional attitude to create outdoor products that are sun protection, skin-protecting and fashionable. It has been applied for and passed invention patent certification in China and Taiwan. After wearing related products, it will not only be effective. It blocks more than 98% of ultraviolet rays, is anti-UV and UPF50+, and can also allow people to enjoy the sunlight freely and become more beautiful as they are sunny.

All products of HOII ​​Houyi are divided into three colors: red, blue and yellow. Huang Guang represents Houyi Sunshine Cleansing Ambassador; Hong Guang is Houyi Anti-aging Endorsement; Blue Light is Houyi Blue Elf, which balances and refreshes the skin. Product series: Hat series, hooded jacket/coat/casual T, sleeve cover/tour turban/mask, masked man and sun umbrella, etc.