Hebei Xinqidian Biotechnology Co., Ltd. is located in the historic Weizhou Science and Technology Park of Hebei Ancient City. It was established in September 2007. It is an agricultural industry integrating base planting, production and processing, technology research and development, and marketing. Cultivate enterprises.

Xinqidian can be understood from the literal homophone to "a new starting point", which means the beginning of a new lifestyle and health concept; it means that the infinite space for the future development of the enterprise is built on a high-quality starting point. From the figure, it is a deformed Tai Chi diagram, with its meaning and connotation derived from far-reaching Chinese culture. It uses Tai Chi balance theory to spread the modern view of survival of balanced diet, balanced nutrition, balanced pressure and quality of life.

Xinqidian is positioned as a disseminator of the health value of flax seed oil in China. Its brand slogan is "New Starting Point of Technology Xinqidian Health". Its products cover: Xinqidian flax seed oil 245ml (gift), Xinqidian Organic flax seed oil 450ml, Xinqidian Organic Flaxseed Oil 700ml, Xinqidian Organic Flaxseed Oil 1L; Xinqidian Flaxseed Oil 900ml, Xinqidian Flaxseed Oil 1.8L, Xinqidian Flaxseed Oil 2.5L.

The company has adopted a marketing strategy of creating brands with terminal products and creating scale with intermediate raw materials products to vigorously develop the international and domestic markets, and has established a marketing network with full coverage of online and offline. The company's vision is to become an integrated operator of the domestic flax seed industry chain, be committed to improving the public's nutrition, provide consumers with green and healthy food, improve their quality of life, and drive the upgrading and sustainable and healthy development of the flax seed industry. The company's strategic goal is to reconstruct the industrial chain operation and O2O business model, create brands with terminal products and scale with intermediate raw materials, and achieve "promotional food" with technical support, and strive to meet the conditions for IPO within three years.