Zhongxiang Guosenyuan Gelatin Industrial Co., Ltd. is a private enterprise specializing in the production of gum powder on a large scale. Its predecessor was Zhongxiang Gelatin Factory, which has been engaged in the production and processing of gum powder for nearly 30 years.

The company is located in the southern foot of Dahong Mountain in central Hubei Province. The mountains and rivers are beautiful, and the wind is light and fresh. Because the peak of Niangniang Village is as high as 1,055 meters above sea level, it is known as the "Roof of Jingchu" and was rated as a "famous tourist town in Hubei" in July 2010. A good ecological environment has nurtured alpine Pueraria, which is rich in medicinal ingredients such as puerarin and flavonoids, creating a unique production and processing site for kudzu powder. Kedian Town was rated as the " Hometown of Chinese Kites " in December 1995; Zhongxiang City was rated as the " Hometown of China's Longevity " in October 2008, and Zhongxiang Kites were rated as the Longevity Food.

The company's two major brands "Guosenyuan" and "Niangniangzhai" kudzu powder and their series of products are made of Niangniangzhai's kudzu root (released by the Ministry of Health as a dual-purpose plant for medicine and food) and are rinsed with mountain spring water and adopted traditional nature. Sedimentation, dehydration and drying effectively retain the original flavor of pueraria and the high content of puerarin and flavonoids. The product is pollution-free, impurities-free, diamond-shaped and granular. The pulverized puerar powder is crystal clear, sticky but not greasy, and it is radiant. The elegant fragrance of Ge Qing can greatly increase appetite and eating regularly is beneficial.