
Dechun Brand

Dechun Brand
Yunnan Dechun Green Food Co., Ltd. was established in 1999 with a registered capital of 5 million yuan and currently has 79 employees. The company is located in Chengjiang County Industrial Park, Yuxi City, Yunnan Province (Jiaolongtan area), only 52 kilometers away from the provincial capital Kunming, with tens of transportation. convenient. The company is mainly engaged in the production, processing and sales of lotus root powder, candied fruit, kudzu powder, kudzu tea and lotus root cake series products. In the transformation stage of the old and new systems, innovation determined the development of the enterprise. At the end of 2012, in response to the government's call, about 21 mu of land was acquired in the Jiaolongtan area of Chengjiang County Industrial Park, and technical transformation was carried out for the relocation of the city and the relocation of the park. The total investment was more than 40 million yuan, and the construction became a A production enterprise with advanced scale and technology in the lotus root powder industry.
At present, the company's product production and sales have become a leading enterprise in the lotus root powder industry in Yunnan Province. Since its establishment, the company has established a development idea of high starting point, high positioning and production of high-tech products. Understand cutting-edge scientific and technological academic directions, combine industry development trends, and seek a series of promising industrialization projects, which have developed two single products into more than 60 single products in the current five categories, winning many social honors. The company focuses on the development of re-technology and new products, and continuously enhances the company's core competitiveness. The company actively joins forces with universities, research institutions and advanced enterprises to jointly develop new raw materials, new processes and new products, and creates a series of high-value-added products (compound health tea, nutritional lotus root cake, etc.) to enter high-level competition, thus To improve the comprehensive competitiveness of the enterprise market and accelerate the development process of the enterprise.
The company has always insisted on putting technology-guided technological innovation in the first place of the company, integrating resources from multiple parties, and introducing new equipment, new processes and new technologies. During this relocation and construction technical transformation, based on original innovation, independently designed the process, it carried out R&D cooperation with many equipment manufacturers, and successfully developed a lotus root powder automated production line with a production capacity of 5,000 tons/year; the production line has achieved full process automation and intelligence Its production is integrated and fully enclosed and clean, so that people and raw materials and products are isolated, ensuring the safety of food production.
The company accelerates the construction of corporate R&D institutions and increases R&D investment. In 2016, the company completed an investment of 40 million yuan, built a modern lotus root powder production base, and established the Yuxi Green lotus root powder processing industrial engineering technology research center, with more than 100 analytical and laboratory test instruments (sets), mainly pilot and small test 20 R&D equipment (sets), nearly 100 scientific and technological books. In the past three years, the company's R&D investment has totaled more than 4 million yuan, accounting for 6% of the sales.
The company's marketing team is simultaneously promoting online and offline to build a brand and expand the market, and has expanded into regional markets outside the province. Until 2017, the products had been sold in large chain supermarkets such as RT-Mart, Carrefour, and Beijing Hualian in Sichuan, Chongqing, Guizhou, Wuhan and Guangxi. The company's sales model adopts regional agents. The company sends business personnel to contact and maintain the management method of the regional market. Every year, the company organizes personnel to support the promotion activities of the regional agents, or provide appropriate preferential policies to encourage the sales of the agents. Positiveness.
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