Founded in the United States in 1981, it started to make a fortune in denim clothing. Its products are known for its wild and American sexy and European romance. Its denim clothing and silver jewelry are more famous in the industry.

Guess represents adventurous spirit, sexy and pure American style! The spirit of curiosity, enthusiasm and freedom is Guess's claim. Since Guess was originally based on denim clothing, the tone of the design has always had a western flavor, and in terms of texture presentation, it is a rough feeling of comfort, nature, and adventure. Later, influenced by popular elements, Guess gradually appeared with some close-fitting, sexy, simple and urban designs. As the consumption age group that loves Guess gradually increases, the Guess Collection, which can enter and exit social occasions and express personal taste, is loved by many people. Therefore, Guess decided to separate the Guess Collection under the name of designer Marciano and become a higher texture. Designer clothing.

The logo representing the Guess brand symbol is often found in clothing designs, while the inverted triangle cloth is often found in the back pocket of jeans. Guess' silver jewelry is also very special and can show a strong personal taste.

Guess' advertising design is like Sisley, another young women's clothing brand, always full of surprises and amazing people. Many supermodels were born from print advertisements that shot Guess, including Naomi Campbell and Claudia Schiffer. Guess' print advertisements often impress models. .

Guess Story

The founder of Guess, the Marciano brothers grew up in a passionate southern region of France. The French-style design and lifestyle have long been deeply rooted in their hearts. The Marciano brothers also appreciate the direction of life in the West Coast of the United States. They moved to the United States in the 1970s to launch their fashion dream in California.

In the early 1980s, the outlook for clothing design was bleak, and denim tannins were believed to be an outdated product. However, Marciano combines European style and American traditional spirits to re-given the denim product’s new look and becomes a representative of elegance, decent, innovative and time-sensitive sexy.

At first, retailers were very suspicious of Guess' product direction at that time. All buyers agreed that denim items had declined. However, the Marciano brothers believed it and launched a tight-fitting "Monroe" woman named Guess Jeans have created a new concept with sexy and unique design style.

After negotiations, Bloomingdale Department Store was finally willing to sell 2 dozen Marilynjeans, which meant to help the Marciano brothers. As the Marciano brothers expected, the merchandise was sold out immediately within a few hours. From then on, the Marciano brothers began to build this American brand full of French sentiment. This new development of denim products also makes jeans a fashion representative that is not affected by time.