Since its establishment in 1987, FIYTA has adhered to the precision craftsmanship derived from aviation, and has performed the artistic exploration of "Flying" with watches that are both professional and beautiful, and interpreted the extraordinary and upward spiritual style. As a professional aviation chronograph, Feiyada watch is a reliable partner in soaring among the clouds. As a "China's space industry partner", Feiyada witnessed every moment of surging China with its aerospace quality. Since Shenzhou V, it has always been a manned space auxiliary timeframe, participating in China's manned space ground training and space missions, recording and exploration Every second.

From flying warriors relying on precise timing to challengers against gravity, Feiyadow is a loyal and reliable partner for those who are in the blue sky, making the brand stand out in the field of precision aviation timing. The Mach series has been popular since its birth and is a good example of the combination of Fiyada's extraordinary design style and practical functions.
Since Shenzhou V, Feiyada Space Cabinet has always participated in and witnessed China's manned space missions, accurately recording and exploring every second. In 2003, Feiyada was awarded the reputation of "Watch special for Chinese astronauts". The aerospace series is the result of Feiyadazhi's extraordinary innovation and superb technology, and condenses the essence of professional watchmaking.

Feiyada focuses on the interpretation of Chinese culture, the expression of oriental aesthetics, and the inheritance and innovation of traditional craftsmanship. The watch incorporates traditional handicrafts such as "fine embroidery", "fine engraving", and "cloisonné enamel", and engraves the culturally meaningful totem on the wrist. Master craftsmanship and achieve treasures passed down from generation to generation.

Founded in 1987, Feiyada Precision Technology Co., Ltd. is a flagship enterprise in China's watch industry and a listed watch industry company in China. It is one of the main investment enterprises of AVIC Shenzhen Company under AVIC Industries Group. The company is led by brand strategy and focuses on the watch industry. It is mainly engaged in the research, development, design, manufacturing and sales of world-famous watch retail and private brand watches.

In terms of famous watch retail business, its "Hengjili World Famous Watch Center" is a domestic unified business name watch chain network and has developed into one of the leading brands in high-end watch retail business. Through more than ten years of business accumulation, not only has a retail network covering the country and more than 100,000 VIP customer resources, but also has established close cooperative relationships with many well-known international watch brands, and is also created based on the "K= BSC2" and three-layer marketing theory The unique high-end commercial brand operation system has created its own core competitiveness.

In terms of own product brands, the "pansy" product brand structure has been formed mainly of Feiyadian, high-end brands and fashion brands, and has basically completed important values ​​in R&D, design, production and manufacturing of key components, distribution, retail, etc. The entire industrial chain layout of the links. The company is committed to the research and development and application of precision chronograph watch technology, and has advanced research and development and production technology and manufacturing process platform. Among them, Feiyada watches have been providing high-quality and excellent timing equipment to Chinese astronauts since 2003, and officially entered the No. 1 Hall of Basel International Watch Exhibition in 2011, adjacent to many international watch brands.