Fender Brand Ranking
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Fender

Fender

Guangzhou Fashion Star Musical Instruments Co., Ltd.
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Brand Introduction

Fender Musical Instruments Corporation (FMIC) is a world-class manufacturer of guitars, bass, speakers and related equipment. Fender™ legendary Fender Telecaster™ and Stratocaster™ guitars, as well as Precision Bass™ and Jazz Bass™ are world-recognized classic instruments.

In the 1940s, Southern California inventor Leo Fender discovered that he could improve the sound of hollow electric guitars that were vocal on speakers at the time by using a simple and novel physical electric guitar design. In addition, he found that the production process of physical electric guitars could be simplified.

In 1951, he launched the prototype of a physical electric guitar, which was later called Telecaster™. Telecaster, the most common and affectionate name that people have called it since its birth, has become the Spanish-style physical electric guitar that was commercially mass-produced in history. In the same year, Fender™ launched a revolutionary new product, Precision Bass™, which plays very similarly to a guitar and is equipped with fleece, which can perform "precision" playing and can also be connected to the speaker, which makes the Betel at that time The Si Leslie can be freed from the acoustic bass that are increasingly unpleasant.

These two highly historical instruments laid the foundation for a new stage combination and a revolution in pop music, gradually forming the modern rock combination we are familiar with today. Compared with the "big band" of the time, the advent of Fender™ electric guitar/electric bass allowed musicians to form smaller groups to perform musical ensembles.

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