Guangzhou Zhujiang Piano Group Co., Ltd. (hereinafter referred to as "Zhujiang Piano Group"), was established in 1956. It is a comprehensive musical instrument cultural enterprise integrating piano, digital instruments, music education, cultural industry, and cultural and creative products. It is an A-share The musical instrument culture group, which is listed as a whole, has international product innovation capabilities and global piano production and sales capabilities. The group has formed an international operation pattern of three major business segments and six major industrial bases, forming a substantial multinational operating enterprise and a comprehensive musical instrument cultural platform for the coordinated development of diversified businesses.

Globalization of the production and sales scale of piano industry

Zhujiang Piano Group has six major piano manufacturing industrial bases, namely Guangzhou, Foshan, Beijing, Zhejiang, Germany and Poland. The marketing and service network covers 112 countries and regions around the world. The domestic market is centered on provincial capitals and prefecture-level cities, and is facing the surrounding areas. The marketing service network of urban radiation has more than 300 direct dealers and more than 1,000 sales outlets nationwide; the international market has formed more than 200 sales service outlets with Asia, Europe and the United States as the core; the annual production and sales volume of pianos exceeds 160,000, and the factory has been built since now More than 2.8 million pianos have been produced and sold in total. Since the related product "Zhujiang Violin" was launched in 2021, the "Zhujiang Guitar" series was launched again in 2022, including classical guitar, folk guitar, electric guitar and ukulele series, breaking the single piano product system and meeting diversified consumption. need.

The digital musical instrument industry is developing rapidly

Aimoson, a company under the group, focused on digital instrument manufacturing, was founded in 2008. So far, it has developed digital brands such as Amason, Pearlriver avec KORG, Harpsichord, etc., with product lines covering digital pianos, smart digital pianos, MIDI keyboards, electronic drums, and electric. Guitar, electric guitar bass speaker, digital piano group class music classroom, 6+1 children's enlightenment digital music classroom, music teaching system, advanced electronic piano, effect instrument, etc. Aimosen Company grasps the development trend of world digital technology, vigorously promotes the development of the digital musical instrument industry, and independently develops a music education system through optimization of "products + services", builds a digital musical instrument ecological chain, and strives to become a first-class digital musical instrument enterprise in China.

Coordinated development of music education and cultural industry

Since 2014, Zhujiang Piano Group has established a cultural and educational investment company, cultivating music education as a key development business, adhering to the mission of "improving the artistic cultivation of the whole people", and is committed to music art training, musical instrument sales, professional event operation, teacher training certification, Domestic and foreign study, study abroad, study abroad and other businesses, focusing on developing the national music and art education business of Zhujiang Piano Group and building the Zhujiang Piano Education Ecosystem. The direct sales system of the Zhujiang Piano Art Center includes Beijing Art Home, Guangzhou, Foshan flagship stores, Tianhe and other community stores have officially opened, becoming an offline experimental base and service center for the Zhujiang Piano Art Education Strategy. In 2018, we actively explored the construction of cultural industry entrepreneurial parks to increase operating income and profits. The art education ecosystem with training, music and cultural activities, music education forums, etc. has been initially formed, and the Pearl River Piano Dream Garden is built. Currently, the Chuangmengyuan Park is located in the Chuangmengyuan Park. Focus on introducing studios and cultural institutions of famous cultural artists, including studios of domestic music and art masters such as Ye Xiaogang, Jin Tielin, and Ma Qiuhua; Guangzhou Academy of Fine Arts City College, Qi Baishi Art Center, Dior Trendy Toy Exhibition Hall and other projects have also been settled in the park to realize the development of the group The diversification of the group has promoted the transformation of the group from musical instrument manufacturing to cultural industry.

Independent innovation promotes upgrading

The Group has created an innovation system with the National Enterprise Technology Center of the domestic musical instrument industry as the core and supported by international management, innovative talent teams and innovation mechanisms. It is one of the few domestic industries that can complete the process from initial wood processing, material analysis, acoustic analysis to pianos. One of the enterprises with the ability to research, test, test and trial production of the entire assembly process; it is a high-tech enterprise with the "National Technology Center" among Chinese musical instrument peers, and it is also a national and industry standard for piano products and components, piano manufacturing skills standards and The formulation and review unit of training textbooks. By the end of 2022, Zhujiang Piano Group and its subsidiaries have so far owned 371 technical patents and 44 invention patents.

Brand cultivation has become world-renowned

Zhujiang piano is one of the national independent piano brands with a long history in New China. It is a designated piano for many large-scale national events. It shows national strong voices to politicians from all countries and Chinese and foreign guests, fully reflecting the international influence of national musical instrument brands. Over the years, the group and the Ministry of Education jointly hosted the National Basic Skills of Music Education Major of Zhujiang Caesarburg Piano National Colleges and Universities, the "Pearl River Caesarburg" International Youth Piano Competition, etc., to further enhance the brand image of Zhujiang Piano.

Industrial integration creates piano + era

Zhujiang Piano Group actively explores intelligent marketing and intelligent manufacturing in the Internet era, established a subsidiary music products company focusing on e-commerce business, and established a direct Tmall, JD online brand flagship store, and Taobao brand store, using O2O, B2C and other models realize private customization of end consumers through the Internet, attracting the attention of consumers and have a good growth trend. Committed to integrating Internet+ musical instrument manufacturing, exploring the loading of intelligent functions on acoustic pianos, realizing remote interaction between teachers and students, and meeting people's needs for online learning of musical instruments in the Internet era; joining forces with well-known Internet companies to develop smart pianos to create high-tech Piano products realize digital online education functions such as human-computer interactive electronic scores, real-time scoring, and real-person demonstration videos on traditional acoustic pianos, and jointly develop the incremental consumer market for piano products. On September 1, 2016, the Group reached a strategic cooperation with Alibaba Cloud, and worked with Guangzheng Zhujiang No. 1, Guangdong Huier Cloud Network Technology and others to jointly create a large domestic Internet musical instrument service platform - 91 Qinqu.com Musical Instrument Cloud Service Platform, focusing on piano posts. Serving the existing market, strive to build a "cloud piano service" ecosystem, and build a closed-loop industrial chain of the company's "manufacturing-rental and sales-service-education". The two platforms of "91 Qinqu" and "91 Tuning" under 91 Qinqu have been officially launched. In September 2017, 91 Qinqu released the artificial intelligence music education Internet product - "Piano Cloud School", combining music education with artificial Intelligence has become a pioneer in bringing traditional music education to the express train of artificial intelligence.

Pearl River Cultural and Creative, Craftsmanship and Intelligent Creation

After successively launching the extended products of the same name of "Pearl River Violin" and "Pearl River Guitar", the group once again boldly explored and launched the "Pearl River Cultural and Creative" brand, deeply explored the brand characteristics inward, grasped the "national trend" revival trend outside, and carefully carried out the Everyone provides unique and interesting cultural and creative products to showcase the unique artistic aesthetics of Zhujiang piano, and further expands brand awareness and reputation. Since the establishment of the Zhujiang Cultural and Creative Section, relying on the company's resource advantages, we have actively created cultural and creative products with Zhujiang piano characteristics, and have continued to do a good job in creative design, product research and development and market-oriented operation of cultural and creative products.