
FEAR OF GOD

FEAR OF GOD
FEAR OF GOD, referred to as FOG, was founded by Jerry Lorenzo in 2013. It is a high-end street fashion brand originating from Los Angeles, USA. Jerry Lorenzo's Christian faith and Kanye West's Jesus Walks provided inspiration for the brand's name "Fear of God". FEAR OF GOD pursues the combination of basic simple aesthetics and various elements, and through the clever fusion of conflict and unity, it creates a sense of coexistence between coldness and superb details on the daily streets.
The FEAR OF GOD brand is mainly based on the street Gothic style, and it also incorporates elements such as gangsters who played rock in the 1980s, Iverson, hip-hop culture, retro movies, etc. FEAR OF GOD did not use exaggerated logo to declare his attitude, but instead focused on the material and silhouette of the clothing. The styles are mainly plain and low-key basic styles and sports and leisure styles, and the style is more suitable for matching than trendy skateboard brands.
FEAR OF GOD covers multiple fields such as clothing, shoes, accessories, etc. Clothing products are produced in Los Angeles, while shoes come from Italy. There are various types of FEAR OF GOD, including short and wide sweatshirts with shoulders, cone-closed sweatshirts, extended T-shirts, etc. FEAR OF GOD is positioned as a high-end product, and the fabric is made of high-end raw materials.
FEAR OF GOD holds various pop-up activities in Los Angeles, Miami, and Japan to accurately understand the curiosity of the new generation of consumers about special experience, face-to-face contact, sense of form, excitement and excitement, and guide consumers to have consumption impulse.
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