A BATHING APE, also known as Bape, is a well-known Japanese trendy brand, founded by NIGO in November 1993.

As a banner brand in Riharajuku, A BATHING APE's full name is A Bathing Ape in Lukewater, which means a man who soaks in hot springs, which implies a young Tokyo man who is content with the status quo and does not intend to make progress. Bape's logo is designed by SKATE THING, an important figure in Riharajuku, and is inspired by the well-known science fiction movie "Planet of the Apes".

In the early days of the brand's establishment, Bape mainly produced T-shirts, each model was launched in a very small number, and most of them were only for friends in the circle to wear. Then by chance, Japanese superstar Takuya Kimura appeared in an advertisement wearing a Bape T-shirt, making the brand famous. Since then, with the support of designers including Noguchi Kokura, Bape's popularity in Japan has soared rapidly, and Takuya Kimura's top position in many Japanese dramas has made this street brand explode in Japan, becoming a more successful trend brand in Riharajuku.

After becoming popular in Japan, Bape began to expand its market globally and was supported by American rap king Pharrell Williams, Kanye West and others. Currently, Bape has opened specialty stores in London, New York, Hong Kong, Taipei, Singapore and other places.