In 1958, the "Hongqi" brand sedan was born. From then on, Hongqi became a state vehicle for national leaders and major national activities. In the 1960s and 1970s, the Hongqi sedan was a banner of China's automobile industry. After the reform and opening up, Hongqi continued to take on the heavy responsibility of "national car" while continuing to move towards marketization and commercialization.

On January 8, 2018, China FAW released its new Hongqi brand strategy, determined to build the new Hongqi into a new noble brand of "China's number one and world-famous", and meet consumers' pursuit of "a better life and wonderful travel" in the new era. Successfully shoulder the heavy responsibility of a strong China's automobile industry entrusted by history.

The brand concept of Xinhongqi is a new Chinese style noble and refined. The new red flag will highlight the concepts of "new noble", "new exquisiteness" and "new feelings", deeply integrate the excellent traditional Chinese culture with world culture, modern fashion design, cutting-edge science and technology, and fine emotional experience, and create a "noble taste, Atmospheric and elegant", "ideals are flying, passionate and unrestrained", "striving excellence, being careful and ultimate", and "fitting as you like, perfect experience".

The new Hongqi adopts the new family design language, with "shang·shu·intention·intention" as the key, expresses and fully interprets the design concept of "new Chinese style noble and refined". In the future, the new Hongqi family will include four major series of products: L, S, H and Q. Among them: L series is the new Gaoshang Hongqi Supreme Car; S series is the new Gaoshang Hongqi coupe; H series is the new Gaoshang Hongqi mainstream car; Q series is the new Gaoshang Hongqi business travel vehicle.

On October 30, 2018, the Hongqi brand released the R.Flag "Zhuqi" technology brand and explained the future technological development plan. R.Flag represents Rise Rise, Future, Leading, Autonomous Intelligence, and Genes genes, respectively, indicating that the Hongqi brand raises the banner of "a leading smart gene platform representing the future". The Hongqi brand focuses on four major directions: electrification, intelligent networking, experience and sharing, and creates the R.Flag "Zhuqi" technology brand.

Hongqi has always been committed to the high-quality service experience of users. With the slogan of "performing ideals and serving with heart" and the concept of "professional, peace of mind, and honorary", it is determined to create a multi-faceted high-quality automotive life for users. Advanced equipment, standard craftsmanship, dedicated attitude, define professionalism with standards and technology, and create industry markings. Pure accessories, transparent work, reasonable prices, guarantee peace of mind with commitment and action, and win sincere trust. Exclusive service, considerate standards, extraordinary courtesy, interpreting exclusive enjoyment with details and sincerity, accompanying you with worry-free future.