Bmw (Bayerische Motoren Werke) Brand Ranking
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BMW (Bayerische Motoren Werke)

BMW (Bayerische Motoren Werke)

BMW (China) Automobile Trading Co., Ltd.
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Brand Introduction

BMW Group is one of the most successful automotive and motorcycle manufacturers in the world, with four major brands: BMW, MINI, Rolls-Royce and BMW Motorrad, and provides auto finance and high-end mobility services. As a global company, BMW Group has more than 30 production layouts around the world; its sales network covers more than 140 countries and regions.

BMW Group's success is based on long-term planning and a high sense of responsibility. With its foresight, BMW Group has always put sustainable development and efficient resource management at the core of its strategy, and has consistently moved forward with confidence from the entire life cycle of supply chain to production to all products.

BMW Group's Development in China

In April 1994, BMW Group established a representative office in China - the Beijing Representative Office of BMW Automobile Company, marking the official entry of BMW Group into the Greater China market. In October 2005, BMW (China) Automobile Trading Co., Ltd. was established, which is another milestone in BMW Group's long-term commitment to the Chinese market.

At present, almost all of BMW's gasoline engine models have been introduced into the Chinese market. In September 2014, BMW's sub-brand - BMW i's two new energy models - the future-oriented sports car, the new BMW i8 and pure electric BMW i3, officially landed in September 2014. Chinese market.

In May 2003, BMW BMW Automobile Co., Ltd., a joint venture jointly established by BMW Group and FAW Group Holdings Co., Ltd., was established, with a production plant located in Shenyang. After ten years of development, BMW Brilliance has two major vehicle factories, Dadong and Tiexi, and an engine factory in Shenyang, with a total production capacity of 300,000 vehicles per year.

In July 2014, BMW Group announced the extension of its joint venture agreement with FAW China Automobile Holdings Co., Ltd. to 2028; BMW also announced the expansion of its domestic model product line, from 3 series to 6 series.

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