Yibo Watch was founded in 1991. It is a boutique watch group enterprise that integrates watch research, development, design, manufacturing and marketing under the Hong Kong listed company Guancheng Watches and Jewelry Group (HK00256), and is a leading brand of Chinese watches. Yibo adheres to the brand proposition of "exquisite art opens up elegant life", and has five product series: Explorer, Master, Kana, Butterfly Flower, and Feiz, covering a variety of styles such as business, fashion, and sports.

Yibo Corporation has eight operating centers under the Industrial Design Center, Enterprise Technology Center, Brand Marketing Center, Marketing Center, International Business Center, Supply Chain Management Center, Precision Manufacturing Center and Administrative Management Center. The company has 31 wholly-owned branches covering the country, more than 3,000 sales terminals and an after-sales service network established in provincial capitals. The company also has wholly-owned affiliated enterprises such as Shenzhen Yibo Boutique Online E-Commerce Co., Ltd. and Shenzhen Palma Boutique Manufacturing Co., Ltd., with more than 2,500 formal employees.

Yibo has always adhered to the concept of "making fine products", and takes "inheriting fine culture, creating fine watches, and advocating exquisite life" as his mission, injecting humanistic emotions and professional skills into the entire process of watch production, continuously for everyone. Consumers create exquisite, excellent quality, long-lasting value, trustworthy and treasured watches, and devote themselves to the lofty pursuit of modern Chinese watchmaking experts.