
Dunhuang Musical Instruments

Dunhuang Musical Instruments
The predecessor of Shanghai National Musical Instrument Factory No. 1 Co., Ltd. was established in 1958. It was restructured into a limited liability company in 2021. It is a leading enterprise in China's national musical instrument manufacturing industry. It owns the "Dunhuang Brand" a Chinese time-honored brand and Shanghai brand. Mainly produces ethnic musical instruments such as guzheng, pipa, erhu, Liuqin, Yangqin, Yueqin, Ruan, flute, and Xiao. The products are sold to all provinces, cities, autonomous regions, Hong Kong, Macao and Taiwan, and are sold to Japan, the United States, Canada and Singapore. , Malaysia and other countries. The enterprise takes it as its mission to promote national musical instrument culture, adheres to innovative development, and has won the titles of national intangible cultural heritage protection unit, national industrial brand cultivation demonstration enterprise, national light industry advanced collective, etc.
For decades, the company has adhered to the development strategy of taking culture as the main line, brand building and innovation-driven as the two wings, and win-win cooperation. By establishing a national musical instrument exhibition hall, holding national instrument competitions, forming Shanghai Xinyi National Chamber Orchestra, and creating Dunhuang Art. Schools and other schools have penetrated ethnic musical instrument culture into many fields such as the exhibition of the Museum of Literature and History, social welfare, performing arts, and education. While actively exploring the market, the company also pays great attention to product innovation and research and development, adheres to the concept of "inheriting classics and leading fashion", and has launched a series of musical instruments such as antiques, giants, fashionable, miniatures, humanities commemoratives, and limited editions. "Dunhuang" Musical instruments have become the leading product of China's national musical instrument industry. The "Dunhuang" musical instruments are seen on the world stages such as the Beijing Olympic Games, Shanghai World Expo, Shanghai Asia Information Summit, China International Import Expo, as well as Confucius Institutes and Overseas Chinese Cultural Center.
Frequent domestic and foreign cultural exchange activities not only increase the popularity and influence of the "Dunhuang" brand, establish a good corporate image, but also convey the Chinese national music culture to the world. Shanghai National Musical Instrument Factory Co., Ltd. not only inherits the essence of Chinese national musical instrument production, but also does its best to promote China's traditional culture.
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