Downy
Downy
Downy is the brand name of fabric softener sold by Procter & Gamble in the United States. Since its launch, it has been sold in many countries and regions such as the United States, Canada, South Korea, Singapore, Mexico, etc., and is deeply loved by consumers. Its sales have remained at the forefront in the United States for several consecutive years. It is reported that Dangni's fragrance is 5 flavors suitable for Chinese consumers that are creatively prepared by Procter & Gamble's senior perfumers drawing inspiration from nature. They have three different fragrances: front, middle and bottom, with rich and distinct layers and can It lasts for a long time in various environments, with a pleasant and intoxicating fragrance. Dangni has always pursued innovation to bring a wonderful laundry experience to consumers.
In August 1960, it began to enter the US market for testing. In 1961 , Ultra Downy introduced a liquid fabric softener that is twice as concentrated as its competitors, thus greatly improving performance. In 1987, dryers pushed the brand beyond washing machines, which provided softness and reduced electrostatic adhesion. In 2011, Downy launched the Unstopables In-Wash aroma booster, and the powerful black bottle revolutionized the laundry room with its luxurious, long-lasting aroma. In 2012, the immersion liquid brought a delicate scent experience to the clothing by injecting touch-sensitive aroma into the fabric. In 2015, Downy Fresh Protect Odor Shield, known as the “cloth deodorant,” was added to the fabric by adding exercise-activated fragrance agents.
The Downy product line includes the following: Ultra Downy Liquid (released in 1991), Downy Simple Pleasures (released in 2004), Downy Ball, Downy Sheets (released in 1987), and Downy Wrinkle Releaser.
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