Super power, guided by future needs, focusing on high-end natural cleaning and care. Taking creating a natural and healthy lifestyle as its original intention, adhering to the development concept of "green, smart, fashionable and environmentally friendly", from natural soap powder to APG series and other products, select green raw materials and produce natural coconut oil, which is healthy and environmentally friendly. .

The predecessor of the Naais Group was the local state-owned Lishui Wuqi Chemical Factory established in 1968. The group was established in 2001 and its headquarters is located in Lishui, Zhejiang. While continuing to maintain the advantages of leading enterprises in China's daily chemical industry, Naais is currently building a "full-chain ecological industrial system" connecting the primary, secondary and tertiary industries through innovative models, integrating domestic and foreign resources through upgrading the innovation chain to promote the company and industry. Further transform and develop, open up a broader space for ecological industry development, contribute Naais's unique wisdom and strength to the construction of national ecological civilization in the new era, and be determined to become a new benchmark for the development of global ecological industry.

Naais aims to "improve your quality of life", adheres to the development concept of "environmentally friendly, green and healthy", innovates the green development model of the whole life cycle, and carries out product life cycle management (LCA) in the industry, and does To reduce emissions and carbon reduction in the entire life process such as product design, production, sales, recycling and utilization, the headquarters and bases such as Chengdu and Urumqi are all national "green factories", forming green products, intelligent production, and lightweight packaging. Green and friendly development platform.

Naais has built an international first-class R&D center in Hangzhou, with China Light Industry Detergent Key Laboratory, Zhejiang Province Green Cleaning Key Laboratory, etc., and has established a scientific research and innovation center in developed countries and has many domestic leading companies. Key core technologies for independent intellectual property controllable at an internationally advanced level lead or participate in the compilation of a number of national industry-related standards, while accelerating the green and high-quality development of enterprises, actively drive upstream and downstream enterprises to make progress together.

Naais currently has 8 production bases across the country and has set up factories in countries along the "Belt and Road". Overseas production bases have been built in Angola; it has built a modern sales network that is parallel online and offline, and its own brand products have entered the world. Many countries and regions have formed a strong brand matrix composed of many well-known brands such as Diaopai, Naais, and Super Energy; the overall market share is leading in the industry.