Daphne
Daphne
Daphne International Holdings Co., Ltd. was formerly known as Yongen International Group Co., Ltd., and in 1990 it foresees huge potential in the high-quality footwear market in China. The group founded its own brand "Daphne" to manufacture and sell women's shoes. In 1995, the group was officially listed on the main board of the Stock Exchange of Hong Kong Limited (0210), laying an important milestone for the group. In August 2020, Daphne will completely withdraw from the physical retail business of mid-to-high-end brands including the mainland and Taiwan markets.
Daphne's shoes are light, fashionable and high-quality price-to-price ratio as the core selling points. From 2004 to 2009, Daphne launched the "D28" and "D18" series, targeting customers of women aged 20 to 45 and 15 to 30 respectively. In Daphne's major offline stores, the two series also have different styles. Differentiate operations. Among them, "Fashion Series" and "Shuruan Series" are the core product lines of D28. The "fashion series" has the leading design of high heels and sandals; the "soft and soft series" includes special shoes with strong advantages such as heels and nurse shoes. "Career Series" and "Sports Series" are the core product lines of D18, focusing on younger commuting shoes, casual shoes, sports shoes and other shoes.
In 2010, Daphne merged D18 and D28, and the product series was updated on the entire line, transforming it into three major series: "fashion series", "casual series" and "sports series".
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