For decades, people have been exploring ways to increase practicality and hanging personalized decor in homes, offices and other spaces that do not cause damage to walls, ceilings and other flat surfaces. 3M has many outstanding scientists and inventors with firm beliefs and pioneering and innovativeness. With the foresight of the team members, Command Goman has developed into a place that has a place in the global home layout and decoration industry today.

Unique pioneering: late 1980s to early 1990s

In the late 1980s, 3M scientist Karl Kreckel from Germany was surprised to discover a new type of tape that has a very strong adhesiveness when fixed. 3M saw the microscope and in 1992 invited Jim Bries to lead the product development team to design this pioneering tape to solve the problem that has always troubled homeowners: how to fix items without using nails, screws and tools. While on the wall without damaging the wall?

Old problems are solved, new problems are coming one after another

Although 3M scientists are excellent, tireless and determined. Jim Bries has opened up new situations and discovered the unlimited potential of this new breakthrough product, which can provide people with an innovative new way to suspend items.

Bries and his team worked hard to make the product available for painted walls and there was no trace after removal. After years of unremitting efforts, they made a major breakthrough and successfully resolved the problem, but 3M put the project on hold, which frustrated Bries and the team. He worked with the core management members in the laboratory who supported the project and conducted various persuasions. The project was later successfully out of the situation and started again.

What does a brand name mean?

Bries and team members understand that they know that the product is mature and can be put into the market. However, there is another work that has not been completed, which is to draw up a resounding brand name. They need a name that fully demonstrates the strong adhesion and convenience of the product. After some debate, the team decided to name the product "Command". This name fits very well, allowing consumers to clearly know that the product can be used freely according to their needs, and also allows homeowners to freely hang items and store spaces in ways that have not been seen before.

The craze began: 1996-1999

In 1996, 3M launched Command products. There are a wide range of products, including medium and large hooks, small wire storage clips, poster strips and replacement strips.

Not long after, consumers quickly noticed the advantages of the new products and rushed to buy and use them; then, a second batch of products was launched, including spring clips, picture frame buckles and decorative hooks.

In 1999, just three years after the first batch of products were launched, the brand sales reached US$10 million, causing a huge market response.

DIY light repair trend

The loyal consumers of the products hope to store and decorate without causing surface damage. In response to this demand, the Command™ brand has always regarded innovation as its main priority since entering the 21st century and intends to practice full of novelty and creativity. Command™ deeply recognizes its positioning and mission in the DIY trend and accepts it happily. In 2004, the bathroom waterproof product series was launched, and the PHS photo frame magic buckle, metal hook and transparent hook were successively launched on the market in 2005, 2007 and 2012 respectively.

Bries and the team realized that there are finally everything you need for home product development, so they shifted their focus to the outdoors and specially launched a series of outdoor products that can be used in natural environments, which can be used in various severe situations such as rain, snow, high temperatures, etc. weather.

Bries and the team were never content with their achievements. In 2015, they developed the formula for upgrading interior glue strips to keep up with the ever-changing paint coatings.

Adhere to innovation, never end

Although in most cases, consumer demand is the inspiration of brands to innovate, this does not mean that we will only be content with the status quo. In the Command™ lab, there are a wide variety of products under development, tested on a variety of surface materials.

Currently, more than 200 types of " Command " have been launched worldwide "Suspension solutions, more new products are also under development.