Wuhan Zero Point Green Food Co., Ltd. was established in December 2004 and was founded by Mr. Su Detao, a returnee, with a registered capital of 10.08 million yuan. It is a holding company of Jingwu Investment Development Company, Wuhan Laoxiangkou. Located in No. 88, Zhangwan Industrial Park, Caidian District, Wuhan City, the total planned factory building covers a total area of ​​36,000 square meters and a building area of ​​18,000 square meters. There are more than 400 employees. From its establishment to the present, the company has developed into a comprehensive economic entity integrating the research and development, production and processing of Jingwu Yabo series products, frozen product agency sales, e-commerce, and specialty store chain operations.

The company's vacuum-packed Jingwu duck neck, Wuchang fish, Honghu wild duck, Chutian Siju and other well-known Hubei characteristic healthy agricultural products are sold to Beijing, Shanghai, Guangdong, Hefei, Jiangxi, Shandong, Henan, Shaanxi and other places, and the sales outlets are in The company has more than 1,500 locations in the country. The company's investment in the e-commerce website of the China Hubei Specialty Network (www.zghbtc.com) is the only B2C Hubei specialty electronic shopping platform in the country with the most complete variety.

Since its establishment, the company has been committed to innovative operations, with personalization, differentiation and specialization as its corporate characteristics. Through 6 years of entrepreneurial practice, the enterprise management team has achieved product innovation, process innovation, taste innovation and business model innovation.

1. Product Innovation: The company is the first enterprise in the national duck neck industry to complete the research and development of vacuum packaging technology and realize industrial production; the company has applied for 5 appearance packaging patents.

2. Process innovation: The low-temperature microwave sterilization technology of sauce-branded meat products developed by the company solved the problem of constant flavor of vacuum packaging products, and won the Wuhan Science and Technology Project Award and the China Food Industry Association Science and Technology Innovation Award.

3. Taste innovation: The company's R&D staff boldly imagined that they would innovate in the traditional Jingwu duck neck braised process. Later, combined with the health nutrition science of traditional Chinese medicine, they developed a different red color than the traditional Jingwu duck neck and also different from Zhou Hei duck. The natural and healthy nature of black (i.e. the product with no additives), and the product is preserved with the unique aftertaste of Jingwu duck neck and the characteristics of the food that the more you eat, the more you want to eat, it is very popular among consumers. Adhere to the product value concept of "original color, original flavor, and origin".

4. Innovation in business model: The company's first launches a specialty e-commerce website in Hubei, China; the first launches a "Jingwu Yabo" mobile sales truck, a new business model that enters the community, campus, and scenic spots; It is also the first company to cooperate with Wuhan Municipal Entrepreneurship Office and Wuhan Municipal Youth League Committee to launch the "8+1 Wuhan Urban Circle College Student Entrepreneurship Duck Neck Store" project, realizing a new win-win business cooperation model for enterprises, schools and entrepreneurs. .

5. Innovative operation and food safety first: The company is the first meat product processing enterprise in Wuhan to apply for and pass QS (food quality and safety certification), and the enterprise has passed ISO9000 and ISO22000 (HACCP) certification;

In 2006, the company's products won the national quality and safety trustworthy brand;

In 2008, it was rated as a "National Food Safety Demonstration Unit" by the Ministry of Agriculture and the State Administration for Industry and Commerce and other seven ministries and commissions;

In 2010, it was named one of the "Top Ten Startup Enterprises in Wuhan" by the Wuhan Municipal People's Government.

In 2011, it was rated as the "May 1 Labor Certificate" unit by the Wuhan Federation of Trade Unions.

In 2011, the Wuhan Municipal People's Government was awarded the "Wuhan Agricultural and Agricultural Economic Innovation" Award

In 2011, the company's brand "Coco Ge" was rated as a "Hubei Famous Brand";

In 2011, it was rated as "Wuhan Outstanding Innovation Enterprise" by the Wuhan Light Industry Association.

6. Brand strategy and legal escort.

The company is now implementing a multi-brand strategy. The company's current independent brands include: Jingwu, Cocoge, Hankou Renjia, Coco Jingwu, Jiusao, etc. The company has established an expert committee, composed of professional lawyers, brand experts and marketing experts. . The company spent 4 years to fight 7 lawsuits with Tianjin Jingwu Company in Beijing and Wuhan, which cost one million yuan. Finally, it successfully prevented Tianjin Company from maliciously registering the Jingwu duck neck trademark and bought it back from other places. The "Jingwu" catering service trademark has made the greatest contribution to the return of the Jingwu brand and the healthy development of Hubei's duck industry.