Beijing Caishikou Department Store Co., Ltd. (hereinafter referred to as "Cabai Co., Ltd.") is a gold jewelry specialty company listed on the main board of the Shanghai Stock Exchange. As a state-owned holding enterprise, Caibai Co., Ltd. is an important subsidiary of the State-owned Assets Supervision and Administration Commission of Xicheng District. After decades of development, Caibai Co., Ltd. has accumulated rich experience in raw material procurement, style design, chain sales and brand operation of gold jewelry products. It is a gold jewelry company with the leading revenue scale in Beijing and is also in the domestic gold jewelry industry. A professional gold and jewelry business company with leading direct revenue scale, leading single-store revenue scale, and an online and offline omni-channel operation.

Caibai Co., Ltd. mainly deals in all categories and various styles of gold jewelry products including gold jewelry, precious metal investment products, precious metal cultural products and Zaocui jewelry, etc., serving a large and diverse consumer group. The company's head office (headquarters) is located at No. 306, Guang'anmen Nei Street, Xicheng District, Beijing. It has a business area of ​​about 8,800 square meters. It is also a museum officially registered with the Beijing Cultural Relics Bureau - Beijing Caibai Gold Jewelry Museum.

Caibai Co., Ltd. has an offline sales network including Beijing headquarters, dozens of direct chain stores and bank channels covering North China and other regions, as well as Tmall Caibai flagship store, Jingdong Caibai Jewelry flagship store, Caibai Jewelry official mall, etc. More than ten online e-commerce sales networks covering the national market, and have Shenzhen subsidiaries and e-commerce subsidiaries, providing consumers with "museum-style appreciation, popularization of professional knowledge, experiential shopping, and personalized Customized” in one immersive shopping experience.

As a leading gold and jewelry professional business company with Beijing as the core and North China, Caibai Co., Ltd. is a "National Civilized Unit", "National Quality and Integrity Benchmark Typical Enterprise" and "National Model Harmonious Labor Relations Enterprise", and has won the "China Quality Award" Nomination Awards", "AAA-level credit unit for corporate credit evaluation", "China's gold industry's outstanding contribution to social responsibility", "National May Fourth Red Flag League Branch", "China's 40th Anniversary of China's Reform and Opening-up Jewelry Industry Social Contribution Award", "Beijing Municipal People's Government Quality Award Nomination Awards and many other honors and titles.

Caibai Co., Ltd. is a member of the Shanghai Gold Exchange Business Committee, the vice president unit of the China Jewelry and Jade Jewelry Industry Association and the vice president unit of the China Gold Association. It is a Chinese gold coin franchise retailer and the Beijing 2022 Winter Olympics and Paralympics. The association organizes a committee to franchised retailers. As a member of the National Jewelry and Jade Standardization Technical Committee (TC298) and a member of the National Jewelry Standardization Technical Committee (TC256), the company's management participates in the formulation and revision of national and industry standards for gold jewelry. In 2019, the company became the vice chairman member unit of the first batch of benchmark brand clusters of "China Jewelry and Jade Jewelry Brand Cluster" and passed the acceptance of the "National-level Trade and Service Industry Standardization Pilot". At the same time, Caibai Co., Ltd. is the first batch of comprehensive member units of the Shanghai Gold Exchange.

In the process of operating gold jewelry for decades, Caibai Co., Ltd. has formulated a more stringent "Caibai Jewelry" standard than national and industry standards, and has trained a group of professional management and designers. As a pioneer enterprise in promoting Chinese jewelry culture, Caibai Co., Ltd. actively communicates with the upstream and downstream of the industry at home, develops independent products with market appeal, and internationally with the World Gold Association, the International Platinum Association, the International Non-Colored Gem Association, and the De Beers Group Many international promotion organizations have maintained good cooperative relationships, and the company's Beijing headquarters has become a new product release and promotion base in China's gold jewelry industry.

In the future, Caibai Co., Ltd. will always adhere to the business philosophy of "doing business with emotion and winning with quality", vigorously implement the corporate mission of "being everyone's gold jewelry consultant", adhere to the service philosophy of "heart to be purer than gold" and serve consumers. Continue to provide high-quality gold jewelry products and services.