Baodao Glasses, a retail channel under Xingchuang Vision Group. Since 1997, it has been spread across nearly 100 cities across the country and has nearly 1,100 stores. In March 1997, a company was opened in Wuhan, followed by Xiamen, Tianjin, Fuzhou, Beijing, Hangzhou, Nanjing, Suzhou, Wuxi, Harbin, Dalian, Shenyang, Changchun, Chongqing, Chengdu, Hefei, Guangzhou, Dongguan, Shenzhen, Shanghai, Qingdao Branches in Xi'an, Haikou and other places have been established one after another.

Baodao Glasses takes "specialization" and "digitalization" as their business philosophy and development strategy. "Specialization" refers to the deepening of professionalism, cultivating professional talents, introducing professional equipment, screening professional goods, and providing professional services. As of now, Baodao Glasses has trained nearly 1,600 full-time optometry workers, and the professional optometry team is continuing to grow. In addition to optometrists, Baodao glasses are also inspectors, processors, opticians and quality control teachers. In 2018, Baodao Glasses proposed that "the essence of the glasses industry is the eye and vision health service industry" and transformed into big health.

"Digitalization" refers to store digitalization, online and offline channels, big data applications, etc. Since the digitalization strategy was announced in 2015, it has begun to promote the digital integration of online and offline, and realize the connection between stores and various online platforms. Always adhering to the "user-centered" dataization + intelligent in-depth operation, from guiding customers to following the official account, to enabling the enterprise WeChat, to intelligent pushing of customers' health data, continuously optimizing and iterating, better operating private domains Membership, understand the characteristics and needs of each member group, so as to provide personalized and accurate services.

Since its inception, Baodao Glasses has adhered to the business philosophy of quality, technology, satisfaction and professional services, and has won the trust and recognition of consumers. Baodao Glasses are centered on ensuring consumers' vision and provide professional optometry and maintenance services, so that consumers can not only wear comfortable, but also enjoy high-quality products with high cost performance. Over the years, Baodao Glasses has invested in the teacher training team, professional service processes, high-standard quality control and international product management systems, and has repeatedly created excellent examples in the industry.