BAISHIXING
BAISHIXING
Sichuan Bestxing Food Industry Co., Ltd. was established in 2002 and is a snack food company integrating R&D, production and sales. The company has more than 200 fixed employees and more than 30 middle and senior technical personnel. After nearly 20 years of hard entrepreneurship and unremitting efforts, it has grown into a golden signboard for China's peanut food industry.
In 2002, on the basis of inheriting traditional skills and combining modern crafts, Bestxing Food successfully developed fried peanut food with the characteristics of fragrance, crispness, and crispness, and founded the "Drunk" brand. Once the product was launched, it was favored by consumers, and Bestxing also kicked off the rapid development. After 20 years of operation of the "Jiugui" brand and deepening the market, "Jiugui" peanuts have now become a well-known casual snack brand for the public.
In addition to the "Jiugui Peanut" wine series, the company also operates a variety of food categories including the "baking ingredients" series, the "catering side dishes" series, and the "Greenku" spicy food series. Among them, the peeled peanuts of the "Jiugui" brand, as a star product of Bestxing Food, has created the category of special peanuts with hops. The "Drunk" brand has also formed a unique brand culture in its development process, taking "creating more beautiful moments for users with deliciousness and quality" as its core brand value, and adheres to the image of "intangible cultural heritage inherits craftsmanship and ingenuity" Positioning and the value positioning of "not all peanuts can become alcoholic peanuts" bring consumers the brand proposition of "Jiugui Peanuts Happy Life" and hope to achieve more and better results by delivering the small peanuts to consumers. Accompanying moments.
In order to realize Bestxing’s commitment to quality and the core value of the “Jiugui” brand, the company has strictly controlled the product quality. To this end, Bestxing established its own factory - Pujiang County Bestxing Food Co., Ltd., and reached raw material cooperation with local agricultural cooperatives such as Henan, Shandong, and Xinjiang to promote benign variety planting technology, and establish and improve from planting, harvesting, to screening , the industrial chain of processing ensures the stability of product quality. Control the quality of raw materials from the source and establish a storage base around the raw material products to ensure the freshness of raw materials. At the same time, professional inspection personnel are also equipped to standardize the raw material inspection process and strive to ensure the quality of the product from every link.
Today, Bestxing is based in the southwest and south China regions, and its product sales range radiates to major provinces and cities across the country. It has developed online and offline omni-channel development, and has entered supermarkets such as 7-11, Hongqi, Carrefour, Wumart, Renrenle, Yonghui, etc. offline; It is located on Taobao, Tmall Supermarket, JD Supermarket, No. 1 Store, Xintonglu, Retail Connect, Alibaba and other platforms. In the future, Bestxing will continue to maintain and consolidate its dominant position and growth strength in the industry, bringing consumers more products with good taste and high quality.