AIMER MEN is a high-end men's underwear brand under AIMER Group. It was born in 2005 and is positioned as "quality and taste". In 2016, Mr. Aimu gave birth to the brand’s iconic product, No. 1 pants, and released the selection criteria for men’s underwear.
Aimu has become a recognized underwear brand among Chinese women. With its soft and environmentally friendly fabric and ergonomic design, Aimu underwear ensures the improvement of shaping and lifting effect and comfort. Ai Meng underwear products help you perform the temptation of summer style. Mr. Aimu is committed to providing comfortable and high-quality underwear for urban elite men. He adheres to the design concept of quality and taste, pursues the integration of technology and fashion, and the unity of classics and creativity. Brand History On May 5, 2005, Mr. Aimu’s brand was officially born. In 2007, it was the first men's traceless underwear product. In 2009, Mr. Aimu designer customized airplane daily clothes for APEC leaders. In 2010, Mr. Aimu's first overseas store opened in Marina Bay Sands, Singapore, and its performance jumped to the top of the same category; the new omega store in Macau became the first store to exceed 10 million yuan. In 2015, Mr. Aimu celebrated the 10th anniversary of the brand. He invited Lu Yi and his wife to celebrate the 10th anniversary celebration at Beijing SKP. In the same year, he officially became the number one brand in China's high-end men's underwear market. In 2016, Mr. Aimu gave birth to the brand’s iconic product, No. 1 pants, and released the selection criteria for men’s underwear. It is affiliated to the high-end men's underwear brand Aimu Group. Mr. Aimu star endorsement Lu Yi and his wife attended the 10th anniversary celebration of Mr. Aimu. Brand Charity Mr. Aimu brand has participated in the public welfare gift product activities organized by Aimu Group to earthquake-stricken areas and People's Liberation Army commanders and fighters many times over the years. Brand patent Mr. Aimu U-space series underwear adopts patented front-end one-piece molding technology. Celebrity product No. 1 pants: Mr. Aimu No. 1 pants are standard underwear that will mark you: 1. Comfortable and healthy; 2. Comfortable style; 3. Quality traceless craftsmanship; 4. Quality performance lasts. Mr. Aimu Group’s high-end men’s underwear brand, launched No. 1 pants based on his own professional standards, redefining the new generation of men’s underwear standards with the intimate comfort brought by new fabrics and designs. Lucky Pants: Mr. Aimu’s “Lucky Pants” were designed by the famous Chinese calligrapher Jinnong and Mr. Aimu’s brand team. The calligrapher used the “Hao Ink Method” to design the “Lucky” font, with the center stroke and thick ink lines running through. Always, the characters become a three-dimensional pattern, which is a concept product of "luck" for collection of payments under Mr. Aimu, which means auspiciousness.