In 2006, the "AFU" brand was officially established. It mainly sells AFU aromatherapy care products, and mainly enters the Chinese market for essential oil products, popularizes domestic aromatherapy concepts. The offline physical store opened in Jinyuan Yansha Mal, and has now become a domestic essential oil. Leading brand.

The AFU brand is inspired by the name of "the goddess of love and beauty - APHRODITE" in ancient Greek mythology (by the Roman mythology period, namely "Venus VENUS"), and has become the leading brand in the Chinese essential oil industry, and is also a skin care brand. A model of global cooperation. Afu's brand core value is to defend the secret of the essential oil industry - "Those who get flowers will win the world." Afu only cooperates with manors in well-known production areas around the world and has been contracted to plant for a long time. Currently, there are 15 contracted estates worldwide, directly supplying raw materials.

Afu presents the essential oil chromatogram to customers, that is, the DNA map of the plants, to prove that Afu essential oils are from planting in the field to filling in bottles, with clear blood and pure quality. Afu has nearly 400 offline stores in first- and second-tier cities across the country, covering major mainstream platforms online channels, and always has the leading share in essential oils and essential oil beauty products. As the leading brand in the field of essential oil beauty, Afu not only meets consumers' practical needs, but also serves as the transmitter of essential oil knowledge and culture and guides consumers to enjoy a high-quality life.

In addition to the variety, origin, rainwater, soil and other factors that determine the quality of a bottle of essential oil, the various "times" in extraction are also extremely important factors. For example, Av’s rose estate in Kazanlek, starts to race against time every day from May every year, and starts to pick roses with dew at dawn. As the sun rises, the temperature gradually becomes hotter and essential oils will follow Therefore, flower farmers must ensure that they complete the picking before 9 o'clock and put the flowers into the distillation pot within 12 hours. In the early morning, it was still a flower bathed under the morning mushroom. When night fell, it had turned into Afu rose essential oil. Lavender essential oil must be patiently after extraction and ripening for three months, so that the various aromatic substances in the fresh essential oil can be fully stable to ensure excellent quality.

Each bottle of Afu essential oil has gone through countless links of race against time before it can be presented to essential oil lovers. In addition to a few varieties such as sandalwood essential oil, the more aged the better the raw materials, the purchase of raw materials is also to be the best flowering period for the year.