
ZHIGAO

ZHIGAO
Zhigao Cultural and Creative takes IP culture as the core to create differentiated competitive advantages; it is rooted in the children's industry and contains unlimited development potential.
As a local enterprise in Dongguan City, Zhigao Cultural and Creative has developed from a company specializing in stationery production to a current listed company. In the process of more than 30 years, it has also experienced various difficulties in upgrading and optimizing the traditional manufacturing industry.
In 1989, Mr. Liang Fojiang, the founder of Zhigao, chose to take root in the stationery and toy industry that was inconspicuous at the time. In the early stage of entrepreneurship, starting from a 6-square-meter shop, from opening a shop to building a factory, the Liang Fojiang brothers started from scratch and worked hard to create Zhigao Stationery, focusing on product production, making steady progress, and enabling the company to complete its initial capital accumulation .
In 1996, Zhigao began to focus on creating its own brand IP, no longer satisfied with producing and selling products for foreigners, but chose to settle down and make culture, began to pay attention to intellectual property protection, and increase efforts to cultivate and build brands. Therefore, we began to independently develop and produce original copyright content. By 2016, during the launch of Zhizhigao, we had 40 sets of independently developed IPs and 432 patented products. We have obtained Guangdong Province Copyright Demonstration Base and Dongguan City Key Cultural Enterprises. Further deepen the cultural industry based on the annual increase of 300 patents and copyright content.
Zhigao Cultural and Creative grasps the market trend of the rapid development of the Internet, integrates high-quality social resources, and takes IP as the core to create a three-state integration of "IP + real economy + Internet" super IP ecosystem full-industry chain operation platform to promote the company Even the development of the entire industry.
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