Yuebai Chinese wedding dress customization brand was registered in 2012 and is affiliated to Shanghai Shenzi Industrial Co., Ltd., focusing on high-end original customization services for Chinese wedding dresses. Founded by the young designer signed by the China Fashion Alliance, a member of the Fashion Art Committee of the China Fashion Designers Association, Xu Zi and Liao Qiuting.

Yuebai Wedding Dress focuses on the high-end customization of traditional Chinese wedding dresses, aiming to reawaken the important position of wedding wedding dresses in Chinese culture and our life path, regain the emotional consciousness of weddings in life, and strive to revive traditional Chinese wedding weddings. Clothing culture. Yuebai Chinese wedding dress follows traditional Chinese clothing as the basis, adopts intangible cultural heritage, Gu embroidery, Su embroidery and Shanghai cheongsam hand-sewing techniques and other production techniques. With the novel design concept of nostalgia but not conservative, traditional handicraft skills and patterns are given to New vitality and life combine Eastern flat cutting and Western three-dimensional cutting and innovative design, while also conforming to modern aesthetic awareness.

"Yuebai" has been immersed in the exploration of Chinese culture for a long time. It uses traditional patterns, silhouettes, craftsmanship and clothing backgrounds as the basis, and has made bold innovations, and has become more and more aware of the beauty of traditional Chinese handicrafts. The fabrics of Yuebai wedding dresses are all made of For traditional silk fabrics, embroiderers use Su embroidery, the first of several famous embroidery in intangible cultural heritage. Some of the top-quality works use peacock feathers, rice pearls and pure gold threads to perform the best interpretation of precious materials. Yuebai’s handmade concept is very different from the so-called handmade customization of the general brands. Yuebai’s handmade craft accounts for more than 99%. It is truly purely handmade customization. Yuebai hopes that every work is not only a piece of clothing. , but a handmade work of art, and a wedding dress that can convey happiness.

Yuebai Chinese wedding dress customization Shanghai store is managed by designers Xu Zi and Liao Qiuting and his wife. The brand is customized by independent designers. All Chinese wedding dresses are original and independently designed and produced. The customer is positioned as a high-end consumer group with good cultural literacy and loves traditional Chinese culture.