"Excellent" ready-to-eat chicken breast is a new product that integrates traditional industries and consumer demand. It was born in 2016 and has created a new product category for ready-to-eat fitness chicken breasts. Selected Fengxiang Food’s full industrial chain of safe chicken breasts, adopting unique processing methods, locking in the tender gravy and providing a perfect taste. It aims to help more consumers balance health and happiness, and achieve a better self while enjoying a new experience of light food life.

Fengxiang Food mainly uses white-feathered broiler to produce chicken products. The core company Fengxiang Co., Ltd. was listed on the Hong Kong Stock Exchange on July 16, 2020 with the stock code 9977.HK. The company also produces and promotes various deep-processed chicken products. The company has mature and growing export business, supplying a wide range of high-quality chicken products to customers in Japan, the EU, Malaysia, South Korea, Mongolia and Singapore.

The company's white-feathered chicken products are halal certified using Islamic slaughtering ceremony. By always providing customers with high-quality poultry products, the company has established long-term and stable relationships with customers. The company's main domestic and foreign customers include internationally renowned food processors and traders, as well as fast food chain operators (and their poultry meat products suppliers and procurement agents).

Xiang’s food quality and safety supervision system covers six major links of the factory delivery of breeding chickens, feed, breeding, epidemic prevention, testing, logistics and other products, realizing the full control of the industrial chain process. Under this system management, it has passed three major management systems certifications including BRC, HACCP, ISO9001.

The company has designed and developed a remote control real-time data information platform to carefully monitor and maintain the appropriate temperature and humidity of various chicken farms and broilers 24 hours a day during the entire breeding process. The information platform monitors and displays the main business guidelines of broiler farms and breeding chicken farms, including real-time temperature, humidity, animal feed intake, water drinking and ventilation. Through the built-in alarm system and data information platform of breeding chicken farms and broiler farms, abnormal situations can be discovered and resolved in a timely manner. In addition, the Group will analyze the breeding data stored in the database of the data information platform, which will help the Group continuously improve the breeding environment and breeding performance based on the analysis results.