Yili QQ Star is a children's exclusive milk brand specially developed and customized for children aged 4-8 years old launched by Yili Group in 2006. Yili QQ Star has developed three types of products in response to children's growth needs - children's growth milk, children's milk and children's dairy drinks. It has rich products to meet the multiple nutritional needs of children's growth!

Yili QQ Star Children's Growth Milk - Children's Exclusive Milk, which helps children grow.

Inner Mongolia Yili Industrial Group Co., Ltd. has always provided consumers with healthy and nutritious dairy products. It is also the only company in China that meets the Olympic and World Expo standards and has successively provided dairy products for the Olympic and World Expo. In 2014, Yili Co., Ltd. achieved total operating income of 54.436 billion yuan; net profit of 4.167 billion yuan, and net profit excluding non-network profit increased by 71.19% year-on-year. Up to now, Yili Group has entered New Zealand, formed an alliance with Italian dairy giant Sgada, and established the European R&D Center, the highest-standard overseas R&D center in the Netherlands.

Yili Group consists of five major business units: liquid milk, cold drinks, milk powder, yogurt and raw milk. It has nearly 100 companies. It owns Jindian Organic Milk, Nutrition Shuhua Milk, QQ Star Children's Growth Milk, Wei Kezi, Qiaolezi, More than 1,000 product varieties including Yili Ranch, Ice Factory, Jinlingguan, Toffer, Meiyitian, Anmuxi, etc.

Yili has always been committed to producing 100% safe and 100% healthy dairy products. It is the only dairy enterprise that controls the three major golden milk source bases such as Tianshan, Hulunbuir, Inner Mongolia and Xilingol, as well as many high-quality ranches, which are stable for the long-term and stable raw milk. Quality and output provide strong guarantees.

Yili Group has a world-class quality standard system and management system. Yili continues to innovate and optimize its own product quality forging and management standards, and its testing projects have become a benchmark for industry quality management. Yili advocates a healthy lifestyle, promotes green concepts, shares green actions, advocates green life, and promotes environmental protection and social harmony through communication and interaction with consumers.

The "green industrial chain" advocated by Yili in the industry practices a harmonious and win-win path with nature, society, the public and industry partners, thereby forming a "green ecosystem" for the sustainable development of the entire industrial chain.

Yili Group continues to satisfy the pursuit of healthy and happy life of Chinese people: Working with many authoritative nutrition institutions at home and abroad, through dedicated research on Chinese breast milk, it established the "Maternal and Infant Nutrition Research Center"; it released the first "Chinese Breast Milk Research White Paper"; it led The Chinese dairy industry has entered an era of systematic and standardized development in nutrition research for Chinese people, especially Chinese maternal and infants.

Yili continues to focus on "youths, communities, and environment", and has invested nearly 800 million yuan in public welfare undertakings as of 2014.

Yili has always adhered to the development concept of "thickness is better than speed, industry prosperity is better than individual glory, and social value is greater than commercial wealth." Yili has driven the popularization of corporate citizenship concepts in China's business circles with its own good management, harmonious coexistence with the environment, and win-win situation with society.

As of the end of 2014, Yili has paid over 100 billion yuan in milk payments for dairy farmers, and has paid over 3 billion yuan in cattle purchases to farmers in a rolling manner, driving 5 million dairy farmers to embark on the road to getting rid of poverty and becoming rich.

Yili has locations in the Americas, Oceania and Europe, and has close strategic cooperation with Italian dairy giant Sgada and Wageningen University, a top university in life sciences in Europe. At the same time, the Yili European R&D Center was built in the European "Food Valley" and invested in the establishment of an annual output of 47,000 tons of infant formula milk powder in New Zealand. The strategic pattern of Yili Global Network weaving has been formed.

In the future, Yili will continue to provide healthy products, advocate healthy life, and lead the healthy development of the industry. With a global vision and an international mind, we will wholeheartedly meet the health needs of consumers in different regions and achieve a healthy life for consumers.