YIJAN is a professional brand in the world's infant and child haircutter industry and has a good market reputation. Yijian adheres to the design concept of "easier haircuts" and pursues more convenience, better use and more durable. The products are constantly innovating. From traditional manual to full intelligence, Yijian's excellent creative designers will never miss any improvement. The details of the product are recommended that more mothers repair their baby's hair by themselves and enjoy the health, safety, family affection and sense of accomplishment brought to their babies by DIY haircuts.

"Yijian" can be understood from two aspects. On the one hand, it is both easy and simple literally. This is the biggest selling point of Yijian products, allowing parents to eliminate their fear of cutting their hair, making them feel that cutting hair is easy Simple interesting things; on the other hand, Yijian is the abbreviation of "Yi Fashion, Simple Life", which is a portrayal of the core concept of Yijian's brand. Yijian advocates simple lifeism in Europe and the United States, and is synonymous with fashion and simplicity.