Since its establishment in 1983, Yashili has developed into a large modern enterprise with infant formula as its core product after more than 30 years of hard work. In 2012, the group invested in establishing a large overseas production base in New Zealand - Yashili New Zealand Dairy Co., Ltd., becoming the first Chinese milk powder company to establish a production base that is solely owned by New Zealand.

Under the leadership of COFCO, Mengniu and Danone, Yashili International Group has opened a new chapter of transformation, focusing on researching infant nutrition products, and committed to becoming a world-recognized national brand enterprise, and using quality products to meet the nutritional needs of babies, so that mothers can rest assured and the baby can feel at ease. !

On November 1, 2010, Yashili International Holdings Co., Ltd. was successfully listed on the main board of the Hong Kong Stock Exchange, marking that Yashili has taken a new step towards internationalization. With the successful listing and international capital operation of the Group, the Group is refining its long-term brand development plan, expanding its market sales network, promoting the global strategic layout of Ruyuan, carrying out upstream and downstream industries, building a national production and logistics base, and strengthening international The Food Research Institute has invested in launching major projects such as high-end nutritional protein drinks.

Yashili International Group advocates that "talent is our most important asset." With its excellent corporate culture and effective incentive mechanism, it has gathered a large number of talent teams and management teams that are good at management, proficient in management, and constantly surpass themselves, and has also absorbed a group of professional and technical talents from home and abroad to work in the company and hired dozens of internationally renowned Nutrition experts and dairy experts are technical consultants, laying a strong talent foundation for the group's future development.

Through the Group's complete and strong talent system, the Group has established a team of retail shopping guides with more than 1,300 first-level dealers, more than 90,000 retail outlets (including more than 20,000 medium and large retail outlets), and more than 28,000 people. , a professional and powerful sales system composed of more than 2,000 professional marketers and 290 resident contact points have achieved high market penetration.

Looking to the future, Yashili International Group will adhere to the development path of "seeking continuous growth and creating a century-old brand", stand on a new starting line and set out again, present it to the world with strong strength, innovative vitality and cultural charm, and lead China. The food industry is constantly moving forward steadily on the road of internationalization.