NetEase Yanxuan, an original life self-operated e-commerce brand under NetEase, was officially launched in April 2016. It is the first domestic e-commerce company with the ODM (original design manufacturer) model. It takes "a good life, not that expensive" as Brand philosophy. Yanxuan directly connects with big-name manufacturers through the ODM model, eliminates brand premiums and intermediate links, and selects high-quality, cost-effective and excellent products for Chinese people.
NetEase Yanxuan is a high-quality life self-operated e-commerce brand created by NetEase CEO Ding Lei. It was officially launched in April 2016. It is the first domestic e-commerce company with the ODM (original design manufacturer) model. Through the ODM model and Big brand manufacturers are directly connected, excluding brand premiums and intermediate links, and select high-quality, cost-effective world-class products for Chinese people. At present, NetEase Yanxuan's products are divided into several major categories such as home, kitchen, accessories, clothing, washing and care, mother and baby, and original diet. In the future, more furniture, toys, etc. will be developed to build a full-category life e-commerce company. brand. Through NetEase's self-operated operation, the Yanxuan team strictly controls all aspects from raw materials, production, quality inspection, sales to after-sales service, and cooperates with first-tier brands to provide users with high-quality products. All products listed on the shelves must pass the certification of the global TOP quality inspection agencies, such as ITS, SGS and other institutions before they can be listed on the shelves and sold. The selected products are distributed through SF Express logistics. All products provide 30-day returns and 2-day quick refund services that far exceed the industry standards, providing users with an excellent shopping experience. As an e-commerce brand founded by Ding Lei himself, NetEase Yanxuan once said: NetEase Yanxuan is a product with craftsman spirit. Its craftsman spirit will drive a group of China's future century-old manufacturing enterprises. In the next few years, the entire industrial chain will be There will be a new look and temperament. When a large number of followers join the team of NetEase Yanxuan, NetEase Yanxuan will become a benchmark for a new manufacturing and retail industry. NetEase Yanxuan is a platform that embodies our huge ideals. We hope to provide high-quality products to more users around the world through our development. "After Yanxuan went online, he was surrounded and recognized by many users and industry insiders. As of Q3 2016, Yanxuan had more than 30 million registered users and a monthly turnover of 60 million. Yanxuan participated in the "618" and "Double Ten" for the first time in 2016. 1. The sales of the event started to explode in one hour, with the sales volume exceeding 100 times. Citi Research Department’s work on NetEase The research report believes that "NetEase Yanxuan is becoming an important growth driver of GMV (total commodity transaction volume) for NetEase's e-commerce business." Yanxuan's five core advantages 1. Direct supply from first-tier brand manufacturers, and Yanxuan's factories are all for Internationally renowned brands have done OEM, and their production, technology and management have reached world-class level. The selection of factory raw materials, sewage discharge treatment, labor welfare care, etc. must also meet the requirements of strict selection. Strict selection is strict for factory goods. Definite selection criteria. All products must pass the global authoritative inspection agencies - SGS and BV, etc., and can only be put on the shelves after passing the inspection. 2. All products price follows the "cost price + value-added tax + postage" rules, removing the high brand premium , squeeze out the cost of advertising PR, abandon the traditional sales model, make the price return to rationality, and allow consumers to enjoy a quality life of great value for money. 3. Yanxuan is the core product of NetEase's self-operated, self-built team, and employees are deeply involved in various raw materials. 4. Strict selection creates an ultimate shopping experience for users and provides 30-day worry-free returns that far exceed industry standards and national requirements. And 2 working days quick refund service, allowing users to shop with confidence. 5. Relying on NetEase’s large-scale traffic platform and massive users, Yanxuan can save a lot of operating costs, allowing Yanxuan to focus more on product quality and for Users provide better experience. NetEase Yanxuan was officially launched in April 2016. As of the end of May, 12 million registered users were registered and 30 million monthly turnover. In June 2016, it participated in the 618 e-commerce promotion for the first time and launched the "Three Life Aesthetics Concepts" He received great praise, and the turnover has increased by 20 times. In July 2016, Yanxuan reached a strategic cooperation with Fujian tea industry, and Zhengben Qingyuan directly supplied quality good tea for Yanxuan users. As of September 2016, it had 30 million registered users and 6,000 monthly turnover Ten thousand. In October 2016, Yanxuan held the first supplier conference to break the traditional supply chain procurement rules and provide interest for all suppliers. In November 2016, he participated in the e-commerce Double Eleven promotion, and the event started a one-hour sales explosion. The turnover is 100 times higher than usual. In November 2016, it was announced that the new full-category warehouse in Dongguan, Guangdong has been put into operation. The total area of ​​the warehouse reaches tens of thousands of square meters and can store 1 million products at the same time. NetEase Yanxuan will be nationwide in the future The layout of warehouses is now under construction plans for the surrounding areas of Beijing and the southwest region, and the northwest Shaanxi and other regions will also be included in the scope of consideration. Yanxuan launched the "Three-piece Life Aesthetics" during the 2016 618 promotion and Double Eleven promotion. Concept, unlike the promotional policy of "smashing orders and reducing orders" launched by other e-commerce companies to encourage users to buy more, NetEase Yanxuan vigorously promotes the concept of "3-piece life aesthetics" and encourages users to purchase only 3 items in the whole audience, directly Enjoy 20% off on your entire order. Through this activity, Yanxuan advocates a reasonable and moderate consumption concept, and encourages users to find their true needs and their understanding of life aesthetics in the process of carefully selecting products. The event received recognition from many users, and during the 618 period, the turnover increased by 20 times; during the Double Eleven period, the event started sales in one hour, and the turnover exceeded 100 times.