Yang's Liuxi is a famous luxury jewelry brand in Hong Kong, and its main business scope includes jade, diamond, K gold, color treasure, etc. Among them, the jade raw materials are selected from the Myanmar Pagan and Mameng ore production areas, which are known as the hometown of jade. The market positioning of Yang's Liuxi Tmall flagship store is a affordable buyer of high-end jewelry, saving the luxury decoration costs and labor costs required for high-end jewelry clubs. Consumers can buy luxury jewelry products only at a price of 20%-30% off. .
Yang's Liuxi, the full name of the company is "Hong Kong Yang's Liuxi Jewelry Company". It was formerly known as Yang Ji Jinyufang. It was first established by Mr. Yang Shoutang in 1953. The first store is located at No. 76, Bolan Street, Yau Ma Tei, Hong Kong. Yang Ji Jinyufang has won praise from the neighbors for its concept of "integrity and meticulous craftsmanship". A good story has always been circulating in the local old streets: "Sincere is gold and jade, trust in Yang Ji." Officially, due to its good reputation, Yang Ji Jinyufang quickly developed three branches. Mr. Yang Shoutang often warned his children and apprentices to "better to break jade than to be honest." In 1975, Mr. Yang Shoutang's second son, Mr. Yang Yuanxi, took over the Yang family's industry in full and officially changed its name to Yang's Liuxi, positioning the product as "carved with jade and inlaid. Focus on, diversified development.” The raw materials are made of high-quality natural jade, and each product must go through five processes of "cutting, grinding, carving, and polishing". Each product is more precise. It also keeps pace with the development trend of the times and hires internationally renowned designers to develop new models. To date, there are more than 2,300 classic styles led by Yang's Liuxi Jewelry Company, which is the best in the industry. Currently, it is the largest supplier of processing, manufacturing and production of jewelry and other jewelry in Asia, and is a purchasing supplier of many other well-known brands. Brand positioning Brand advantages: 1. Price advantages. Hong Kong Yang's Liuxi Jewelry Company has strongly entered the Tmall Mall, saving the cost of leasing and decoration of high-end jade clubs. The head office positioned the Tmall flagship store as a high-end jade affordable buyer to ensure the same product, and the price on Tmall is 20-30% off the price in the jade club. 2. Selection of raw materials. Generally, if one ton of jade ore is mined, the raw material can be extracted at 100 kg, while Yang's Liuxi extracts the raw material at about 300 kg, which can remove defects from the raw material. 3. Exquisite craftsmanship. The jade processing personnel in mainland China usually have three years of apprenticeship and work for 30 years, while the processing master in Hong Kong has three years of apprenticeship and work for 30 years. Many of the engravers hired by Yangshi Liuxi High-tech are from luxury OEM companies such as Rolex and Patek Philippe, and are gathered with skilled craftsmen. 4. Fashionable design. As an old brand for more than half a century, Yang's Liuxi has accumulated a deep understanding of jade and has continuously innovated styles in combination with the latest fashion trends. 5. Perfect after-sales service. It is precisely because of the huge team of technicians that Yang's Liuxi can provide services that others cannot do in the after-sales service. The company adopts one-to-one after-sales service, and whoever carves the products will provide after-sales service, and strictly accepts consumer supervision. Yang's Liuxi brand connotation (1) Inheritance: Excellent Chinese traditional culture with Han culture as the core flowed into Myanmar. The jadeite mined in Myanmar was formed by tens of millions of years of crust movement and merged with thousands of years of tradition. Culture, which allows the Yang family’s six joys to be inherited. (2) Chinese culture: The uniqueness of the Yang family's six joys is integrated with the traditional Chinese "five blessings" culture and "harmony" culture, and is independently explained as the six joys cultures of "blessing, longing, happy, wealth and harmony". It can be said that every product of Yang's Liuxi reflects these six joy cultures everywhere. (3) Value: Every product of Yang's Liuxi pursues value. In 1965, Yang's Liuxi created a pair of natural jade bracelets for Ms. Zheng Jiaoyi, a 70-year-old overseas Chinese in Southeast Asia. Ms. Zheng cherished her very much and gave it to her son Mr. Duan on the occasion of her century. Mr. Duan is now in his 80s. Mr. Duan said that because this pair of jade bracelets was made of high-quality ice jade, a wealthy businessman once offered him 5 million yuan, but Mr. Duan refused and wanted to pass on the pair of bracelets to his son. This is the value that Yang's six joys pursue.